Mankind Pharma has appointed Grapes Digital to handle its PR mandate.
The agency will be responsible for the public relations strategy, planning and execution for seven brands under Mankind Pharma, including Prega News, Manforce Condoms, Gas-O-Fast, Acnestar, Health OK, Safekind and Unwanted72.
It will also leverage an integrated communications approach by combining strategic counselling and communication, media advocacy, crisis management and drive thought leadership in the pharma and healthcare space.
The account was won post a multi-agency pitch and will be handled by the agency’s Delhi office.
The agency also handles the digital mandate for six of Mankind Pharma’s brands.
Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said “We are extremely happy to associate with Grapes Digital as our communication partners. We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”
Added Himanshu Arya, founder and CEO, Grapes Digital, “We are delighted that our deep and extensive understanding of corporate communications and a strong team have helped us win the mandate for Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”