Grapes has bagged the digital mandate of AcneStar, an anti-inflammatory and antibacterial gel from Mankind Pharma. The agency's New Delhi office will handle the account.
Grapes' mandate includes content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM).
Joy Chatterjee, associate vice president - sales and marketing, Mankind Pharma, said, "We are delighted to have Grapes on board as the digital AOR partner for AcneStar. Grapes demonstrated a deep understanding of our brand's essence and presented compelling ideas that align seamlessly with our brand vision. With their extensive experience and creative skill, we are confident that this partnership will play a pivotal role in further elevating AcneStar's brand positioning."
Shradha Agarwal, co-founder and CEO, Grapes, said, "Grapes is happy and honored to have been given the responsibility of managing AcneStar's digital mandate. We are dedicated to launching effective and cutting-edge campaigns that connect with the target market and increase brand engagement. We anticipate reaching new success milestones with AcneStar and Mankind Pharma."
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