Campaign India Team
Aug 21, 2023

Grapes bags AcneStar

No multi-agency pitch involved

Grapes bags AcneStar
Grapes has bagged the digital mandate of AcneStar, an anti-inflammatory and antibacterial gel from Mankind Pharma. The agency's New Delhi office will handle the account.
 
Grapes' mandate includes content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM).
 
Joy Chatterjee, associate vice president - sales and marketing, Mankind Pharma, said, "We are delighted to have Grapes on board as the digital AOR partner for AcneStar. Grapes demonstrated a deep understanding of our brand's essence and presented compelling ideas that align seamlessly with our brand vision. With their extensive experience and creative skill, we are confident that this partnership will play a pivotal role in further elevating AcneStar's brand positioning."
 
Shradha Agarwal, co-founder and CEO, Grapes, said, "Grapes is happy and honored to have been given the responsibility of managing AcneStar's digital mandate. We are dedicated to launching effective and cutting-edge campaigns that connect with the target market and increase brand engagement. We anticipate reaching new success milestones with AcneStar and Mankind Pharma."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

1 day ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

1 day ago

Roast me, please! When brands laugh at themselves

Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.

1 day ago

2025 Rewind: A year in meme marketing, Asia edition

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.