Gozoop has bagged the digital mandate of all Parag Milk Foods brands. The mandate follows a multi-agency pitch for one of the Parag brands. Parag's portfolio includes Gowardhan, Gowardhan Milk, Go Cheese and Pride of Cows.
Among other services, the mandate covers brand monitoring, SEO, web development and social media.
Since acquiring the mandate, a campaign featuring Bollywood actors Salman Khan and Sonam Kapoor cross-promoting Prem Ratan Dhan Payo was executed by Gozoop on the digital front. The movie released in November 2015.
Akshali Shah, VP – strategy, sales and marketing, Parag Milk Foods, said, "Gozoop was selected through a robust multi-level, multi-consultancy pitch. This is an important milestone in our communications journey. In line with our vision, we have laid down a significant foundation for growth across our businesses. Also, with the changing buying habits, we found that it’s the need of the hour to extend our brand’s presence on the digital platform. I also firmly believe digital medium have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. Gozoop’s ability to service large conglomerates, research orientation and diverse capabilities, innovative thinking within the digital field was noteworthy and I look forward to some brilliant work together, going forward.”
Ahmed Naqvi, CEO and co-founder, Gozoop, said, “Leveraging the power of digital media to consolidate Parag portfolio across the digital sphere is an exciting challenge. Each of these brands have won the hearts of the Indian consumer and amplifying this success will be at the core of an effective campaign.”
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Watch the film conceptualised by Chrome Pictures here