Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 30, 2008
Google, WPP to fund study into online consumer behaviour
Google and WPP have announced that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. The two companies have said that they will contribute up to $4.6 million over three years to endow the ‘Google and WPP Marketing Research Awards Program’, which will immediately begin reviewing grant applications.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
19 hours ago
Campari Group appoints global media agency
Just Published
Media
19 hours ago
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
Media
19 hours ago
Campari Group appoints global media agency
WPP Media was the incumbent on the account.
Marketing
20 hours ago
The new currency of culture: Why brands are chasing ...
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
1 day ago
2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
