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Oct 30, 2008
Google, WPP to fund study into online consumer behaviour
Google and WPP have announced that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. The two companies have said that they will contribute up to $4.6 million over three years to endow the ‘Google and WPP Marketing Research Awards Program’, which will immediately begin reviewing grant applications.
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