Google completes Fitbit acquisition; states that deal is about devices and not data

Data won't be used to serve customised ads

Jan 15, 2021 04:21:00 AM | Article | Campaign India Team Share - Share to Facebook

Google had confirmed plans the deal to acquire Fitbit in November 2019

Google has completed the acquisition of Fitbit, after announcing plans for the same in November 2019 for $2.1bn
 
Through a blog post which has been written by Rick Osterloh, senior vice president, devices and services, Google has stated that users' privacy and security is paramount for the company and it is looking to protect health information and putting users in control of their data.
 
It further states that the deal is about devices, not data, and has binding commitments that confirm Fitbit users’ health and wellness data won't be used for Google ads and this data will be separated from other Google ads data. 
 
In India, Fitbit users who used its subscription service - Fitbit Premium, were also given a reduced subscription price, down to Rs 1,000 from close to Rs 7,000.
 
 
 

RELATED ARTICLES

Google Maps brings Street View to India in partnership with Tech Mahindra

7 months ago| article

Google Maps brings Street View to India in partnership with Tech Mahindra
YouTube's ad revenue growth drops sharply in Q2

7 months ago| article

YouTube's ad revenue growth drops sharply in Q2
Hashtag Orange appoints Gauri Awasthi as chief digital officer

8 months ago| article

Hashtag Orange appoints Gauri Awasthi as chief digital officer