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May 20, 2009
Godrej launches AFP 'Godrej Khelo Jeeto Jiyo'
Godrej, STAR TV and BIG Synergy have launched an advertiser funded programme 'Godrej Khelo Jeeto Jiyo'.It is a reality game show which will be aired every weekday across the three STAR channels, STAR Plus, STAR Utsav and STAR One. The participants, who need to be Godrej consumers, can team up with a friend to play a series of games in a home set up. The contestants will win Godrej lifestyle products as they move forward in the game and the main winner will win a 'Godrej Brighter Home'.
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