Campaign India Team
Apr 28, 2023

Godrej Consumer Products to acquire Raymond Consumer Care's FMCG business

Raymond Consumer Care operates in the deodorants and sexual wellness categories

Godrej Consumer Products to acquire Raymond Consumer Care's FMCG business
Godrej Consumer Products has announced that it will be acquiring the FMCG business of Raymond Consumer Care.
 
Raymond Consumer Care operates in the deodorants and sexual wellness categories. Raymond Consumer Care's business is being sold along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale.
 
Sudhir Sitapati, managing director and CEO, GCPL, said, “We are excited to welcome the Raymond Consumer Care team and brands to Godrej Consumer Products. This acquisition allows us to complement our business portfolio and growth strategy with under-penetrated categories that offer a long runway of growth. Raymond is a leading player in the deodorants and sexual wellness categories with brands like Park Avenue and KamaSutra. These categories have the potential to deliver double-digit multi-decade growth given the low per capita consumption in India compared to similar emerging markets. Per-capita consumption (USD) of deodorants in India is 0.4x that in Indonesia, 0.05x that in Brazil and 0.04x that in the USA. We look forward to building on this potential by unlocking the significant integration synergies with our business.”
 
Atul Singh, group vice chairperson, Raymond Group, said, "We have divested our FMCG business with trademarks of Park Avenue, Kamasutra for FMCG categories to Godrej Consumer Products. We take pride in building strong homegrown brands that are amongst the leaders in their categories. Having brought these brands at the forefront of consumer recall, we believe that Godrej Consumer Products will provide the requisite impetus to further drive the growth of these brands.”
Source:
Campaign India