Godrej Appliances gets Ayushmann Khurrana
Will feature in a series of brand campaigns, starting this April
Mar 29, 2022 05:36:00 AM | Article | Campaign India Team Share -
Godrej Group's Godrej Appliances, part of Godrej & Boyce, has appointed actor Ayushmann Khurrana as brand ambassador.
Khurrana will promote the brand’s range of air conditioners, refrigerators, washing machines, dishwashers, microwave ovens, and air coolers, to name a few.
He has also featured in the Godrej Security Solutions' campaigns in 2019.
Khurrana will be seen in a series of campaigns for Godrej Appliances, starting this April.
Kamal Nandi, business head and executive vice president – Godrej Appliances, part of Godrej & Boyce, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Ayushmann Khurrana who shares a lot of synergy in values with the brand. Like Godrej, Ayushman enjoys a high level of credibility. He is also known for associating with progressive content. We believe this partnership will help us connect to consumers across the spectrum and reinforce our brand philosophy of Soch Ke Banaya Hai. This is also in alignment with the brand's vision to become the most preferred Appliances brand in India by 2030 and deliver 100% growth over the next 3 years and 40%+ in FY 23.”
Swati Rathi, marketing head – Godrej Appliances, added, “Ayushmann has the unique ability to connect with both younger and older generations. He epitomises versatility with the multiple hats he dons – singer, actor, poet and with his content, he projects a progressive and innovative spirit that resonates well with Godrej Appliances. Our first campaign featuring Ayushmann will be released shortly and has been crafted keeping in mind his fun personality. Together, we look forward to co-creating communication that will help the brand get even closer to its consumers.”