Campaign India Team
Feb 22, 2011

Godfrey Phillips India appoints Ignitee as digital media agency

The agency will be managing the social media campaign called BeBrave, the brand’s CSR initiative

Godfrey Phillips India appoints Ignitee as digital media agency

Godfrey Philips India has appointed Ignitee Digital Solutions as their official digital media agency. The agency will be involved in running a social media campaign called BeBrave for Godfrey Phillips Bravery, the CSR initiatve of Godfrey Phillips India. Apart from the social media campaign Ignitee will also be involved in revamping the website and search engine optimisation activities.

Speaking on the occasion, Harmanjit Singh, general manager-corporate affairs, Godfrey Philips India said, “We wanted to partner with an agency who not only understands our business but also our values, vision and mission. Since Ignitee Digital Solutions understood our requirements, it was our obvious choice to get them on-board. With the passion and zeal put forward by Ignitee, we are sure that this partnership will be huge success for us.”

Atul Hegde, chief executive officer, Ignitee Digital Solutions added, "We are extremely proud to be associated with the bravery initiative by Godfrey Phillips India. The bravery awards has a glorious tradition and we are glad that Ignitee has been chosen to take this property onto social media. We look forward to transforming the Be Brave initiative into a movement."

Source:
Campaign India