Goafest 2022: Leo Burnett most awarded agency on day three; Famous Innovations bags Grand Prix

FCB Group (six), Good Morning Films (five), Enormous Brands (four), Early Man Film (three), Grey Group (three), Famous Innovations (two), Cheil India, Mindshare, and VMLY&R also among the Gold winners

May 07, 2022 03:50:00 PM | Article | Campaign India Team

Leo Burnett India was the most awarded agency on the third and final day of the Abbys being distributed at Goafest 2022.
 
The agency won a total of 34 Abbys which included two Gold, 12 Silver and 20 Bronze.
FCB Group India won six Gold metals, the most by any agency. The agency also won nine Silver and seven Bronze.
 
Famous Innovations won a Grand Prix for Radio Zindagi's 'The Applegram' in the OOH/Ambient Media category. The agency also won two Gold. 11 Silver and five Bronze metals.
 
Leo Burnett India was also the 'Brand Activation Agency of the Year'. 
 
Cheil India won the 'Branded Content and Entertainment Agency of the Year' title.
 
Here are the winners by category: (consolidated table to follow)
 
Brand Activation
 
FCB Group India won the only Gold in this category. The entry titled 'Punishing Signal' for Mumbai Police won the accolade.
 
AgencyBronzeSilverGoldGrand PrixTotal MetalsTotal Points
VMLY&R 1  16
Leo Burnett India52  732
Famous Innovations11  110
Cheil India11  210
FCB Group India  1 18
 
Branded Content and Entertainment
 
Enormous Brands ('Christmas - Bodo Din, Bodo' for Winkies), FCB India ('The Punishing Signal' - Mumbai Police), Grey Group ('Shaving Stereotypes' - Gillette India) and Mindshare ('Apno ko Apnaao' for Brooke Bond Red Label), bagged a Gold each.
 
Cheil India won the 'Branded Content and Entertainment Agency of the Year' title, with four Silver and Bronze each.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Enormous Brands 11 214
Think and Learn  1  16
Handyyman11  210
Cheil India44  840
Madison Media3   312
Mindshare  1 18
Tribes Communications21  314
The Glitch1   14
Signpost India1   14
FCB Group India 11 214
SoCheers1   14
Grey Group 11 214
Leo Burnett1   14
Creativeland Asia1   14
 
AV - Digital
 
FCB India bagged three Gold metals in this category. They came for Mumbai Police's 'The Punishing Signal', UN Aid's 'The Mirror #SeeMeAsIAm' and Tata Trust's 'Two Bins, Life Wins'.
 
Leo Burnett won a Gold, three Silver and four Bronze. The Gold win was for Jeep's 'Democract' campaign.
 
Grey Group won a Gold, two Silver and four Bronze. The Gold Abby came was for Gillette India's 'Shaving Stereotypes - Barbershop Girls of India'. 
 
Enormous Brands also won a Gold. It came for Jaquar's 'Bath & Lights' campaign. The agency also won a Silver and four Bronze.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Enormous Brands411 630
FCB Group India233 850
Grey Group421 736
Leo Burnett431 838
Sideways Consulting 1  16
Cheil India 2  212
The Script Room1   14
Wirality Media2   28
Creativeland Asia5   520
Think and Learn 1   14
 
AV - TV and Cinema
 
Enormous Brands won two Gold metals in this category. Both were for Jaquar's 'Bath & Lights' campaign. The agency also won three Silver and five Bronze.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Enormous Brands212 526
Leo Burnett53  838
FCB Group India 1  16
The Script Room 2  212
Creativeland Asia22  420

Green Abby

VMLY&R won the only Gold in this category. The win was for Maxx Flash's 'The Killer Pack'.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
VMLY&R  1  8
Famous Innovations 1   6
Alok Nanda & Company1    4
 
Integrated
 
Grey won the only Gold in this category for Gillette India's 'Shaving Stereotypes - The Barbershop Girls of India'.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Mindshare2   28
Havas WW 1  16
FCB Group India11  210
Cheil India2   28
Leo Burnett 1  16
Grey Group1 1 212
Creativeland Asia1   14
 
OOH - Ambient Media
 
Famous Innovations bagged a Grand Prix in this category. The win came for Radio Zindagi's 'The Applegram'. It also won a Gold Abby for Tadoba Wildlife Sanctuary and Irai Safari's 'Avoid human - defeat'. 
 
Leo Burnett also won Gold for Spotifty's 'There is a Playlist for That'.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
FCB Group India12  316
VMLY&R1   14
Famous Innovations4211846
Tribes Communications1    4
Leo Burnett  1  8
Grey Group1    4
Laqshya Media Group1    4
Creativeland Asia1    4
 
Red Abby
 
Cheil India won a Gold for Mental Health's 'OOHO Replies'.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Cheil India  1 18
Leo Burnett1   14
 
Still - Craft
 
Famous Innovations won a Gold for Tadoba Wildlife Sanctuary and Irai Safari's 'Avoid human - defeat'. It also won three Silver metals.
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Famous Innovations 31 426
Leo Burnett3   312
Havas WW1   14
FCB Group India2   28
 
Video Craft
 
Good Morning Films won five Gold, four Silver and two Bronze. Four of the Gold wins were for My Choices Foundation's 'Chotu' film. The other Gold win was for Asus' 'Asus ZenBook - Pro duo the edge of the world'.
 
Early Man Film won three Gold, two Silver and 10 Bronze. All the Gold wins were for Battlegrounds Mobile India's 'Machine Gun Mouth'. 
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Early Man Film1023 1470
Good Morning Film245 1172
Chrome Pictures Media1   14
Grey Group1   14
Hungry Films1   14
Superfly Films 1  16
Think And Learn1   14
Leo Burnett1   14

Young Abby
 
FCB Group India's 'Can and Imaginary Girl Help Real Children?' for Parle G won Gold. This was the only win in the category.
 
DE&I
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Superfly Films 1  16
Grey Group 1  16
FCB Group India11  210
 
Radio and Radio Craft
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Enormous Brands 1  16
Eggfirst Advertising & Design1   14
 
Still - Digital
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Cheil India 1  16
Leo Burnett11  210
Havas WW 1  16
 
Still - Print
 
AgencyBronzeSilverGoldGrand PrixTotalTotal points
Leo Burnett 1  16
Famous Innovations 4  424
Havas WW31  418

Overall table for day three:

AgencyBronzeSilverGoldGrand PrixTotalTotal points
Enormous Brands644 1480
FCB Group India796 22120
Grey Group743 1476
Leo Burnett20122 34168
Sideways Consulting 1  16
Cheil India781 1684
The Script Room12  316
Wirality Media2   28
Creativeland Asia102  1252
Think and Learn21  314
VMLY&R111 318
Famous Innovations5112119114
Handyyman 11  210
Madison Media3   312
Mindshare2 1 316
Tribes Communications31  418
The Glitch1   14
Signpost India1   14
SoCheers1   14
Superfly Films 2  212
Alok Nanda & Co1   14
Havas WW43  734
Laqshya Media Group1   14
Eggfirst Advertising & Design1   14
Early Man Film1023 1576
Good Morning Films245 1172
Chrome Pictures Media1   14
Hungry Films1   14