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Cheil bags 'Digital' and 'Mobile' specialist of the year; FCB India is the 'Direct' and 'PR' specialist of the year; Sony Pictures Networks is 'Broadcaster of the Year' and Mindshare is 'Technology Entrant of the Year'. Famous Innovations bags a Grand Prix to go with its 'Design Entrant of the Year' win
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.