Campaign India Team
Jan 28, 2020

Goafest 2020: Red Abby introduced

'The Red Abby' is an appeal to the industry to design inspiring behavior change campaigns that address the issue of violence against women

The winning campaign will be amplified across media ensuring reach and impact.
The winning campaign will be amplified across media ensuring reach and impact.
The Advertising Club and The Advertising Agencies Association of India have announced the launch of 'The Red Abby' at Goafest 2020. 'The Red Abby' is an appeal to the industry to design inspiring behavior change campaigns that address the issue of violence against women in society.  The winning campaign will be crowned 'The Red Abby'.
 
Ashish Bhasin, president, AAAI, said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”
 
Partho Dasgupta, president, The Advertising Club, added, "Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives. I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “
 
The winning campaign will be amplified across media ensuring reach and impact. 
Source:
Campaign India

Related Articles

Just Published

Premium
Why is Slice so thick, asks Katrina Kaif
Premium
10 hours ago

Why is Slice so thick, asks Katrina Kaif

Watch the film conceptualised by Wunderman Thompson here

Premium
Cheil urges Microsoft Word users to #ReduceTheMargin
Premium
12 hours ago

Cheil urges Microsoft Word users to #ReduceTheMargin

Watch a film about the initiative that looks to target 1.2 billion users here

Premium
Unmetric Engagement Meter: Most viewed on YouTube (11-20 February)
Premium
12 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from Oppo, Sundaram Mutual, KTM and more...

Premium
OMD UK office shuts over coronavirus scare
Premium
17 hours ago

OMD UK office shuts over coronavirus scare

One of the UK's biggest media agencies is among the first of the country's major businesses to send people home after an employee travelling from Asia showed "flu-like symptoms".