Campaign India Team
Apr 11, 2019

Goafest 2019: Mindshare bags the majority at Media Abbys

Madison Media (three), Initiative Media (two), Lodestar UM (two), Carat, Dentsu Grant (Sri Lanka), Equinox Digital, Essence, Foxymoron, Isobar, Tonic Worldwide and Yash Raj Films also strike Gold

Goafest 2019: Mindshare bags the majority at Media Abbys
As the first phase of India's general elections coincided with opening day of the Goafest 2019 edition, Mindshare bagged the majority with 14 of the 62 metals given away tonight. The agency's rich haul consisted of four golds, six silvers and four bronze.
 
The agency won Gold for Close Up's 'Basant Loves Nidhi', Brooke Bond's 'Bringing two rival nations together over a different cup', Aditya Birla Capital's 'Waterfall targeting' and Lifebuoy's 'Adaptive Data Lighthouse'. 
 
Madison Media was the second most awarded agency with 11 metals consisting of three golds, a solitary silver and 11 bronze metals.
 
The Gold wins came for 'Kuch apna sa' for Godrej Properties, 'There's no party without Domino's' for Domino's and 'Warm salt water soaks' for Tata Salt.  
 
Initiative Media followed with seven metals, a tally which comprised of two golds, one silver and four Bronze. Both the Gold wins were for Amazon Prime Video.
 
Lodestar UM also won two Golds. The wins were for Tata Nexon and Stayfree Secure.
 
Carat, Dentsu Grant (Sri Lanka) Equinox Digital, Essence, Foxymoron, Isobar, Tonic Worldwide and Yash Raj Films bagged one gold each.
 
Digital agencies dominated the winning scoreboard winning as much as 33 per cent of the Media Abby awards.
 
Here are all the winners from the night.
 
Category Entry No Brand Name Caption Title Agency/Organisation Metal
1.Innovative Use of Audio Visual  94 Google -Home Koffee brewed best with Google Home Essence - (Gurgaon) Gold
1.Innovative Use of Audio Visual  130 Amazon Prime Video MIRZAPUR BECAME SYNONOMUS WITH GOTHAM CITY FOR ITS LAUNCH! Initiative Media Gold
1.Innovative Use of Audio Visual  101 BYJU's The Learning App “BYJU’s 1 Home demonstration that reached 23 million households” Mindshare Silver
1.Innovative Use of Audio Visual  33 Asian Paints Corporate #PeopleAddColour Madison Media Bronze
1.Innovative Use of Audio Visual  75 Xiaomi Xiaomi rings in silent phones in cinema halls Madison Media Bronze
1.Innovative Use of Audio Visual  109 American Tourister Show off your Swag with American Tourister Initiative Media Bronze
           
2.Innovative Use of Print  23 Saffola Life Saffola World Heart Day initiative – India’s 1st heart health report card Lodestar UM Silver
2.Innovative Use of Print  16 Mahindra KUV100 Nxt Enabling Print to Multi-Task Lodestar UM Bronze
2.Innovative Use of Print  24 Volvo Cars #BreathFree- a clean air initiative by Volvo Cars Mindshare Bronze
           
3.Innovative Use of Activation  60 Godrej Properties Kuch Apna Sa Madison Media Gold
3.Innovative Use of Activation  37 Future Retail (FBB) World's First Glam Tram SIGNPOST INDIA PVT. LTD. Bronze
3.Innovative Use of Activation  38 Casio Stay Cool Stay Tough Stay Fit SIGNPOST INDIA PVT. LTD. Bronze
3.Innovative Use of Activation  39 Nestle India ltd. Bus Shelters that talk Coffee SIGNPOST INDIA PVT. LTD. Bronze
3.Innovative Use of Activation  46 Tata Salt Warm Salt Water Soaks Madison Media Bronze
3.Innovative Use of Activation  116 Chakra Tea Chai-Fi Dentsu Webchutney Bronze
           
4.Innovative Use of Radio 25 Stayfree Secure How Stayfree used Radio to encourage comfortable conversations about menstruation Lodestar UM Gold
4.Innovative Use of Radio 28 Close Up Basant Loves Nidhi Mindshare Gold
           
5.Innovative Use of Branded Content - Integration  23 Brooke Bond Red Label Bringing two rival nations together over a different "CUP" Mindshare Gold
5.Innovative Use of Branded Content - Integration  35 Domino's There's no Party without Domino's Madison Media Gold
5.Innovative Use of Branded Content - Integration  36 Axis Bank Cheque Ko Chequemate STARCOM INDIA Bronze
5.Innovative Use of Branded Content - Integration  47 Amazon India Echo Integration with Armaan Malik Initiative Media Bronze
5.Innovative Use of Branded Content - Integration  64 BYJU's The Learning App “BYJU’s 1 Home demonstration that reached 23 million households” Mindshare Bronze
5.Innovative Use of Branded Content - Integration  90 Usha International SUI DHAGA – MADE IN INDIA BY USHA Initiative Media Bronze
           
6.Innovative Use of Branded Content - Creation  14 Hershey's Meethe Bahane FoxyMoron Media Solutions Private Limited Gold
6.Innovative Use of Branded Content - Creation  60 Aditya Birla Capital Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship Mindshare Gold
6.Innovative Use of Branded Content - Creation  37 Asian Paints Corporate Where The Heart Is Madison Media Silver
6.Innovative Use of Branded Content - Creation  70 American Tourister Show off your Swag with American Tourister Initiative Media Silver
6.Innovative Use of Branded Content - Creation 54 Volvo Cars Stand up for 'The Volvo Cars anthem' Mindshare Bronze
           
7.Innovative Use of Digital Search  11 ZEE5 How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? EQUINOX DIGITAL Gold
7.Innovative Use of Digital Search  20 Kurkure Kurkure Contains Plastic Mindshare Silver
7.Innovative Use of Digital Search  25 RACOLD Mind Your Language WATConsult Bronze
           
8.Innovative Use of Social Media 24 Cadbury Bournvita MAKE PARENTS #LOOK BEYOND MARKS Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. Gold
8.Innovative Use of Social Media 65 Zee Bollywood Zee Bollywood Launch - Social Media Campaign ZEE Entertainment Enterprises Ltd. Silver
8.Innovative Use of Social Media 10 Amazon Prime Video Comicstaan - Innovative use of social media Pivotroots Digital Private Limited. Bronze
8.Innovative Use of Social Media 34 Kwality Walls Talking Ice creams- The unofficial IPL partners! Mindshare Bronze
           
9.Innovative Use of Digital Display 50 Estee Lauder Companies - Bobbi Brown India Use of Weather Based AI banners to Drive Sales Isobar- Dentsu Aegis Network Communications India Pvt Ltd Gold
9.Innovative Use of Digital Display 22 Mondelez MONDELEZ DISRUPTS IPL WITH DYNAMIC DATA-DRIVEN MOMENT ADVERTISING Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. Silver
9.Innovative Use of Digital Display 34 Voot Tindering With The Stars Madison Media Bronze
9.Innovative Use of Digital Display 41 MTV The 'M-Powering' Banner Madison Media Bronze
           
10.Innovative Use of Mobile 9 Thugs Of Hindostan Firangi from Thugs of Hindostan on Google Maps Yash Raj Films Pvt Ltd Gold
10.Innovative Use of Mobile 30 Vodafone India Vodafone Sakhi - A Woman’s Best Friend Wavemaker - Mumbai Silver
10.Innovative Use of Mobile 19 MTV The 'M-Powering' Banner Madison Media Bronze
10.Innovative Use of Mobile 23 Royal Enfield Guess the Price Game Using Google Assistant MediaCom Communications Pvt Ltd Bronze
           
11.Innovative Use of Integrated Media   86 Tata Nexon How Innovations Transformed IPL To Deliver Record Breaking Test Drives Lodestar UM Gold
11.Innovative Use of Integrated Media   120 Amazon Prime Video ACTION PACKED MIRZAPUR WAS MADE FAMOUS FOR ITS LAUNCH Initiative Media Gold
11.Innovative Use of Integrated Media   33 Brooke Bond Red Label 6 Pack Band 2.0 Mindshare Silver
11.Innovative Use of Integrated Media   31 Tata Salt The Missing 'I' Madison Media Bronze
11.Innovative Use of Integrated Media   34 Dettol Siti Shield To Make Delhi Quit Smoking Initiative Media Bronze
11.Innovative Use of Integrated Media   116 Zee Hindustan Khabrein Khud Bolengi Liqvd Asia Bronze
           
12.Cause Marketing 30 Tata Salt Warm Salt Water Soaks Madison Media Gold
12.Cause Marketing 17 Cadbury Bournvita MAKE PARENTS #LOOK BEYOND MARKS Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. Silver
12.Cause Marketing 42 MAHINDRA RISE SEHAT KA BATUA - THE HEALTH PURSE GREY India Silver
12.Cause Marketing 54 Hit Building community to Save lives Mindshare Silver
12.Cause Marketing 71 Nihar Shanti Amla Phone Uthao, India Ko Padhao Lodestar UM Bronze
           
13.Innovative Use of Data & Analytics 1 Lifebuoy The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India Mindshare Gold
13.Innovative Use of Data & Analytics 24 Otrivin Otrivin: Cold and Flu Predictor Mindshare Silver
13.Innovative Use of Data & Analytics 29 BYJU's The Learning App BYJU's Media Measurement Model Mindshare Silver
           
14.Innovative Use of Emerging Technology  20 Liva Fluid Fashion The Responsible Smart Mirror Tonic Worldwide Gold
14.Innovative Use of Emerging Technology  12 Nestle India ltd. Bus Shelters that talk Coffee SIGNPOST INDIA PVT. LTD. Silver
           
15.Innovative Use of Integrated Media (South Asia) 7 Red Cow Skim Milk Mix Sri Lanka's Biggest Tea Party Dentsu Grant Private Limitd Gold
15.Innovative Use of Integrated Media (South Asia) 3 Lux Lux Super Star: Owning The Biggest Reality Show In Bangladesh Mindshare Bangladesh Bronze
15.Innovative Use of Integrated Media (South Asia) 8 Anchor Full Cream Milk Powder Quest for Students with Talent Dentsu Grant Private Limitd Bronze
           
 
Agency/Organisation Gold Silver Bronze Total Metals Total Points
Mindshare 4 6 4 14 84
Madison Media 3 1 7 11 58
Initiative Media 2 1 4 7 38
Lodestar UM 2 1 2 5 30
Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. 1 2   3 20
SIGNPOST INDIA PVT. LTD.   1 3 4 18
Dentsu Grant Private Limitd 1   1 2 12
EQUINOX DIGITAL 1     1 8
Essence - (Gurgaon) 1     1 8
FoxyMoron Media Solutions Private Limited 1     1 8
Isobar- Dentsu Aegis Network Communications India Pvt Ltd 1     1 8
Tonic Worldwide 1     1 8
Yash Raj Films Pvt Ltd 1     1 8
GREY India   1   1 6
Wavemaker - Mumbai   1   1 6
ZEE Entertainment Enterprises Ltd.   1   1 6
Dentsu Webchutney     1 1 4
Liqvd Asia     1 1 4
MediaCom Communications Pvt Ltd     1 1 4
Mindshare Bangladesh     1 1 4
Pivotroots Digital Private Limited.     1 1 4
STARCOM INDIA     1 1 4
WATConsult     1 1 4
Grand Total 19 15 28 62 354
 
Source:
Campaign India

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