As the first phase of India's general elections coincided with opening day of the Goafest 2019 edition, Mindshare bagged the majority with 14 of the 62 metals given away tonight. The agency's rich haul consisted of four golds, six silvers and four bronze.
The agency won Gold for Close Up's 'Basant Loves Nidhi', Brooke Bond's 'Bringing two rival nations together over a different cup', Aditya Birla Capital's 'Waterfall targeting' and Lifebuoy's 'Adaptive Data Lighthouse'.
Madison Media was the second most awarded agency with 11 metals consisting of three golds, a solitary silver and 11 bronze metals.
The Gold wins came for 'Kuch apna sa' for Godrej Properties, 'There's no party without Domino's' for Domino's and 'Warm salt water soaks' for Tata Salt.
Initiative Media followed with seven metals, a tally which comprised of two golds, one silver and four Bronze. Both the Gold wins were for Amazon Prime Video.
Lodestar UM also won two Golds. The wins were for Tata Nexon and Stayfree Secure.
Carat, Dentsu Grant (Sri Lanka) Equinox Digital, Essence, Foxymoron, Isobar, Tonic Worldwide and Yash Raj Films bagged one gold each.
Digital agencies dominated the winning scoreboard winning as much as 33 per cent of the Media Abby awards.
Here are all the winners from the night.
| Category | Entry No | Brand Name | Caption Title | Agency/Organisation | Metal |
| 1.Innovative Use of Audio Visual | 94 | Google -Home | Koffee brewed best with Google Home | Essence - (Gurgaon) | Gold |
| 1.Innovative Use of Audio Visual | 130 | Amazon Prime Video | MIRZAPUR BECAME SYNONOMUS WITH GOTHAM CITY FOR ITS LAUNCH! | Initiative Media | Gold |
| 1.Innovative Use of Audio Visual | 101 | BYJU's The Learning App | “BYJU’s 1 Home demonstration that reached 23 million households†| Mindshare | Silver |
| 1.Innovative Use of Audio Visual | 33 | Asian Paints Corporate | #PeopleAddColour | Madison Media | Bronze |
| 1.Innovative Use of Audio Visual | 75 | Xiaomi | Xiaomi rings in silent phones in cinema halls | Madison Media | Bronze |
| 1.Innovative Use of Audio Visual | 109 | American Tourister | Show off your Swag with American Tourister | Initiative Media | Bronze |
| 2.Innovative Use of Print | 23 | Saffola Life | Saffola World Heart Day initiative – India’s 1st heart health report card | Lodestar UM | Silver |
| 2.Innovative Use of Print | 16 | Mahindra KUV100 Nxt | Enabling Print to Multi-Task | Lodestar UM | Bronze |
| 2.Innovative Use of Print | 24 | Volvo Cars | #BreathFree- a clean air initiative by Volvo Cars | Mindshare | Bronze |
| 3.Innovative Use of Activation | 60 | Godrej Properties | Kuch Apna Sa | Madison Media | Gold |
| 3.Innovative Use of Activation | 37 | Future Retail (FBB) | World's First Glam Tram | SIGNPOST INDIA PVT. LTD. | Bronze |
| 3.Innovative Use of Activation | 38 | Casio | Stay Cool Stay Tough Stay Fit | SIGNPOST INDIA PVT. LTD. | Bronze |
| 3.Innovative Use of Activation | 39 | Nestle India ltd. | Bus Shelters that talk Coffee | SIGNPOST INDIA PVT. LTD. | Bronze |
| 3.Innovative Use of Activation | 46 | Tata Salt | Warm Salt Water Soaks | Madison Media | Bronze |
| 3.Innovative Use of Activation | 116 | Chakra Tea | Chai-Fi | Dentsu Webchutney | Bronze |
| 4.Innovative Use of Radio | 25 | Stayfree Secure | How Stayfree used Radio to encourage comfortable conversations about menstruation | Lodestar UM | Gold |
| 4.Innovative Use of Radio | 28 | Close Up | Basant Loves Nidhi | Mindshare | Gold |
| 5.Innovative Use of Branded Content - Integration | 23 | Brooke Bond Red Label | Bringing two rival nations together over a different "CUP" | Mindshare | Gold |
| 5.Innovative Use of Branded Content - Integration | 35 | Domino's | There's no Party without Domino's | Madison Media | Gold |
| 5.Innovative Use of Branded Content - Integration | 36 | Axis Bank | Cheque Ko Chequemate | STARCOM INDIA | Bronze |
| 5.Innovative Use of Branded Content - Integration | 47 | Amazon India | Echo Integration with Armaan Malik | Initiative Media | Bronze |
| 5.Innovative Use of Branded Content - Integration | 64 | BYJU's The Learning App | “BYJU’s 1 Home demonstration that reached 23 million households†| Mindshare | Bronze |
| 5.Innovative Use of Branded Content - Integration | 90 | Usha International | SUI DHAGA – MADE IN INDIA BY USHA | Initiative Media | Bronze |
| 6.Innovative Use of Branded Content - Creation | 14 | Hershey's | Meethe Bahane | FoxyMoron Media Solutions Private Limited | Gold |
| 6.Innovative Use of Branded Content - Creation | 60 | Aditya Birla Capital | Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship | Mindshare | Gold |
| 6.Innovative Use of Branded Content - Creation | 37 | Asian Paints Corporate | Where The Heart Is | Madison Media | Silver |
| 6.Innovative Use of Branded Content - Creation | 70 | American Tourister | Show off your Swag with American Tourister | Initiative Media | Silver |
| 6.Innovative Use of Branded Content - Creation | 54 | Volvo Cars | Stand up for 'The Volvo Cars anthem' | Mindshare | Bronze |
| 7.Innovative Use of Digital Search | 11 | ZEE5 | How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? | EQUINOX DIGITAL | Gold |
| 7.Innovative Use of Digital Search | 20 | Kurkure | Kurkure Contains Plastic | Mindshare | Silver |
| 7.Innovative Use of Digital Search | 25 | RACOLD | Mind Your Language | WATConsult | Bronze |
| 8.Innovative Use of Social Media | 24 | Cadbury Bournvita | MAKE PARENTS #LOOK BEYOND MARKS | Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. | Gold |
| 8.Innovative Use of Social Media | 65 | Zee Bollywood | Zee Bollywood Launch - Social Media Campaign | ZEE Entertainment Enterprises Ltd. | Silver |
| 8.Innovative Use of Social Media | 10 | Amazon Prime Video | Comicstaan - Innovative use of social media | Pivotroots Digital Private Limited. | Bronze |
| 8.Innovative Use of Social Media | 34 | Kwality Walls | Talking Ice creams- The unofficial IPL partners! | Mindshare | Bronze |
| 9.Innovative Use of Digital Display | 50 | Estee Lauder Companies - Bobbi Brown India | Use of Weather Based AI banners to Drive Sales | Isobar- Dentsu Aegis Network Communications India Pvt Ltd | Gold |
| 9.Innovative Use of Digital Display | 22 | Mondelez | MONDELEZ DISRUPTS IPL WITH DYNAMIC DATA-DRIVEN MOMENT ADVERTISING | Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. | Silver |
| 9.Innovative Use of Digital Display | 34 | Voot | Tindering With The Stars | Madison Media | Bronze |
| 9.Innovative Use of Digital Display | 41 | MTV | The 'M-Powering' Banner | Madison Media | Bronze |
| 10.Innovative Use of Mobile | 9 | Thugs Of Hindostan | Firangi from Thugs of Hindostan on Google Maps | Yash Raj Films Pvt Ltd | Gold |
| 10.Innovative Use of Mobile | 30 | Vodafone India | Vodafone Sakhi - A Woman’s Best Friend | Wavemaker - Mumbai | Silver |
| 10.Innovative Use of Mobile | 19 | MTV | The 'M-Powering' Banner | Madison Media | Bronze |
| 10.Innovative Use of Mobile | 23 | Royal Enfield | Guess the Price Game Using Google Assistant | MediaCom Communications Pvt Ltd | Bronze |
| 11.Innovative Use of Integrated Media | 86 | Tata Nexon | How Innovations Transformed IPL To Deliver Record Breaking Test Drives | Lodestar UM | Gold |
| 11.Innovative Use of Integrated Media | 120 | Amazon Prime Video | ACTION PACKED MIRZAPUR WAS MADE FAMOUS FOR ITS LAUNCH | Initiative Media | Gold |
| 11.Innovative Use of Integrated Media | 33 | Brooke Bond Red Label | 6 Pack Band 2.0 | Mindshare | Silver |
| 11.Innovative Use of Integrated Media | 31 | Tata Salt | The Missing 'I' | Madison Media | Bronze |
| 11.Innovative Use of Integrated Media | 34 | Dettol Siti Shield | To Make Delhi Quit Smoking | Initiative Media | Bronze |
| 11.Innovative Use of Integrated Media | 116 | Zee Hindustan | Khabrein Khud Bolengi | Liqvd Asia | Bronze |
| 12.Cause Marketing | 30 | Tata Salt | Warm Salt Water Soaks | Madison Media | Gold |
| 12.Cause Marketing | 17 | Cadbury Bournvita | MAKE PARENTS #LOOK BEYOND MARKS | Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. | Silver |
| 12.Cause Marketing | 42 | MAHINDRA RISE | SEHAT KA BATUA - THE HEALTH PURSE | GREY India | Silver |
| 12.Cause Marketing | 54 | Hit | Building community to Save lives | Mindshare | Silver |
| 12.Cause Marketing | 71 | Nihar Shanti Amla | Phone Uthao, India Ko Padhao | Lodestar UM | Bronze |
| 13.Innovative Use of Data & Analytics | 1 | Lifebuoy | The Adaptive Data Lighthouse - Activating Infection Alert System in Rural India | Mindshare | Gold |
| 13.Innovative Use of Data & Analytics | 24 | Otrivin | Otrivin: Cold and Flu Predictor | Mindshare | Silver |
| 13.Innovative Use of Data & Analytics | 29 | BYJU's The Learning App | BYJU's Media Measurement Model | Mindshare | Silver |
| 14.Innovative Use of Emerging Technology | 20 | Liva Fluid Fashion | The Responsible Smart Mirror | Tonic Worldwide | Gold |
| 14.Innovative Use of Emerging Technology | 12 | Nestle India ltd. | Bus Shelters that talk Coffee | SIGNPOST INDIA PVT. LTD. | Silver |
| 15.Innovative Use of Integrated Media (South Asia) | 7 | Red Cow Skim Milk Mix | Sri Lanka's Biggest Tea Party | Dentsu Grant Private Limitd | Gold |
| 15.Innovative Use of Integrated Media (South Asia) | 3 | Lux | Lux Super Star: Owning The Biggest Reality Show In Bangladesh | Mindshare Bangladesh | Bronze |
| 15.Innovative Use of Integrated Media (South Asia) | 8 | Anchor Full Cream Milk Powder | Quest for Students with Talent | Dentsu Grant Private Limitd | Bronze |
| Agency/Organisation | Gold | Silver | Bronze | Total Metals | Total Points |
| Mindshare | 4 | 6 | 4 | 14 | 84 |
| Madison Media | 3 | 1 | 7 | 11 | 58 |
| Initiative Media | 2 | 1 | 4 | 7 | 38 |
| Lodestar UM | 2 | 1 | 2 | 5 | 30 |
| Carat Division of Dentsu Aegis Network Communication India Pvt Ltd. | 1 | 2 | 3 | 20 | |
| SIGNPOST INDIA PVT. LTD. | 1 | 3 | 4 | 18 | |
| Dentsu Grant Private Limitd | 1 | 1 | 2 | 12 | |
| EQUINOX DIGITAL | 1 | 1 | 8 | ||
| Essence - (Gurgaon) | 1 | 1 | 8 | ||
| FoxyMoron Media Solutions Private Limited | 1 | 1 | 8 | ||
| Isobar- Dentsu Aegis Network Communications India Pvt Ltd | 1 | 1 | 8 | ||
| Tonic Worldwide | 1 | 1 | 8 | ||
| Yash Raj Films Pvt Ltd | 1 | 1 | 8 | ||
| GREY India | 1 | 1 | 6 | ||
| Wavemaker - Mumbai | 1 | 1 | 6 | ||
| ZEE Entertainment Enterprises Ltd. | 1 | 1 | 6 | ||
| Dentsu Webchutney | 1 | 1 | 4 | ||
| Liqvd Asia | 1 | 1 | 4 | ||
| MediaCom Communications Pvt Ltd | 1 | 1 | 4 | ||
| Mindshare Bangladesh | 1 | 1 | 4 | ||
| Pivotroots Digital Private Limited. | 1 | 1 | 4 | ||
| STARCOM INDIA | 1 | 1 | 4 | ||
| WATConsult | 1 | 1 | 4 | ||
| Grand Total | 19 | 15 | 28 | 62 | 354 |
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