Goafest 2019: Dentsu Webchutney bags seven Golds in Creative Abbys

Sony Pictures Networks takes Broadcaster of the Year title; Dentsu Webchutney takes PR, Direct Agency of the Year accolade; COG Digital and Design bags Still Craft, Design title

Apr 12, 2019 02:45:00 PM | Article | Campaign India Team

The winners across five categories of the Creative Abbys were announced on day two of Goafest 2019. 
 
Dentsu Webchutney won the PR and Direct Agency of the Year title as it bagged a total of seven Gold, four Silver and three Bronze metals. 
 
Five of the Gold wins came in the PR category. 
 
The agency won Gold for Early Salary's 'The Month-End Collection', Swiggy's 'Thank you project', URI's 'Mission Torrents - a campaign that changed an Indian law', Chakra Tea's 'Chai-fi' and Uber's 'Lower the Window'. 
 
The Golds in the Direct category came for Uri's 'Mission Torrents' campaign.
 
Autumn Grey won two Golds in the Direct category. The wins came for Samsonite's 'Kerala is Open' category. 
 
COG Digital + Design won the Sill Craft and Design Agency of the Year. The agency won eight Silver and six Bronze metals. 
 
Sony Pictures Networks India bagged the only Gold in the Broadcaster category en-route the Broadcaster of the Year title. The Gold win came for Sony Ten 2's 'Meri Doosri Country' campaign for the FIFA World Cup 2018.
 
Cheil India (Adidas - The Real Kashmir), Mathrubhumi Printing Publishing (Grihalakshmi Magazine), Tetra Pak (Cartons le aao, classroom banao) and Open Strategy and Design (Desk and Coffee) also won Gold. 
 
View the winners here (agency tally follows)
 
CategorySub-CategoryBrandCaption TitleAgency/OrganisationMetal
Broadcaster1. Best launch of a TV channelZee BollywoodZee Bollywood Channel LaunchZEE Entertainment Enterprises Ltd.Bronze
Broadcaster2. Best launch of a TV program using multi-mediaStarPlusKasautii Zindagii KayStar India Pvt. Ltd.Silver
Broadcaster2. Best launch of a TV program using multi-mediaDisneyDucktales Launch CampaignDisney IndiaBronze
Broadcaster2. Best launch of a TV program using multi-mediaColorsKesari NandanViacom18 Media Pvt LtdBronze
Broadcaster3. Best TV reality show promoSony Pictures Network India - Sony Entertainment TelevisionKaun Banega CrorepatiSony Pictures Networks India Pvt LtdSilver
Broadcaster3. Best TV reality show promoMTVDATING IN THE DARK - ANIMALSViacom18 Media Pvt LtdBronze
Broadcaster4. Best TV fiction promoStarPluskasautii zindagii kayStar India Pvt. Ltd.Silver
Broadcaster4. Best TV fiction promoStarPluskullfi kumarr bajewalaStar India Pvt. Ltd.Bronze
Broadcaster4. Best TV fiction promoSony SAB - Sony Pictures Networks India Pvt. Ltd.Bhakarwadi-Cooking SoonSony Pictures Networks India Pvt LtdBronze
Broadcaster4. Best TV fiction promoSony SAB - Sony Pictures Networks India Pvt. Ltd.Shriman Shrimati Phir SeSony Pictures Networks India Pvt LtdBronze
Broadcaster5. Best TV comedy show promoSony Pictures Network India - Sony Entertainment TelevisionThe Kapil Sharma ShowSony Pictures Networks India Pvt LtdSilver
Broadcaster5. Best TV comedy show promoSony Pictures Network India - Sony Entertainment TelevisionComedy CircusSony Pictures Networks India Pvt LtdBronze
Broadcaster5. Best TV comedy show promoSony Pictures Network India - Sony Entertainment TelevisionDus Ka DumSony Pictures Networks India Pvt LtdBronze
Broadcaster6. Best TV kids program promoSony Pictures Network India - Sony Entertainment TelevisionSuper Dancer Chapter 3Sony Pictures Networks India Pvt LtdSilver
Broadcaster6. Best TV kids program promoDisneyDucktales Family sell promoDisney IndiaBronze
Broadcaster7.Best TV News Channel PromoABP NewsABP News - Khabrein jo Desh ko Rakhein AageABP News Network Pvt LtdSilver
Broadcaster7.Best TV News Channel PromoNews18 IndiaNews18 India Leadership CampaignTV18 Broadcast Ltd.Bronze
Broadcaster8.Best TV sports channel program promoSony Ten 22018 FIFA World Cup - Meri Doosri CountrySony Pictures Networks India Pvt LtdGold
Broadcaster8.Best TV sports channel program promoSONY SIX AND SONY TEN 2 - Sony Pictures Sports NetworkAUSTRALIAN OPEN 2019- STAGE OF GREATSSony Pictures Networks India Pvt LtdBronze
Broadcaster9. Best movie promo by a TV channelZee Bollywood101%Shuddh Romance PromoZEE Entertainment Enterprises Ltd.Bronze
Broadcaster10. Best TV program for Cause related MarketingTIMES NOWPath To LifeBennett Coleman Co. Ltd.Bronze
Broadcaster11. Best regional TV program promo (other than Hindi and English)ABP AnandaABP Ananda  - Kaar Dokhole Graam BanglaABP News Network Pvt LtdBronze
Broadcaster12. Best regional language channel launch (other than Hindi and English) 
Broadcaster13. Best Original music score for a TV ProgramStarPluskullfi kumarr bajewalaStar India Pvt. Ltd.Silver
Broadcaster13. Best Original music score for a TV ProgramRadhaKrishnRadhaKrishn Title TrackStar India Pvt. Ltd.Bronze
      
Public Relations12Aa - Consumer DurablesMG Motor IndiaMG Motor India: No Calm before The Storm! Almost a century old brand, lost in time! Bringing MG Motor to IndiaValue 360 CommunicationsBronze
Public Relations12Ab - Consumer Non-DurablesGlaxoSmithKlineFearless Kota - Bottle of LoveFCBINDIA ADVERTISING LLPSilver
Public Relations12Ac - Other Consumer Products & ServicesSwiggySwiggy Thank You ProjectDentsu WebchutneySilver
Public Relations12Ad - Financial PREarlySalaryThe Month-End CollectionDentsu WebchutneyGold
Public Relations12Ae - IT ServicesStaqu TechnologiesBusting Crime with AI: An Awakening, from Alwar to Dubai with StaquValue 360 CommunicationsSilver
Public Relations12Ba - Corporate PRMindtreeThe Unsung Hero of the Indian IT industry: MindtreeValue 360 CommunicationsSilver
Public Relations12Ba - Corporate PRMondelez India Foods Private LimitedCelebrating 70 years of IndiaMondelez India Foods Pvt. Ltd.Silver
Public Relations12Bb - Public Affairs & LobbyingUber India Systems LtdLower The WindowDentsu WebchutneyGold
Public Relations12Bc - Crisis Communications & Issue ManagementMathrubhumi Grihalakshmi MagazineGrihalakshmi Magazine 'Bold breast feeding cover picture'Don't stare we need to breast feed controversyMathrubhumi Printing Publishing Co LtdGold
Public Relations12Bc - Crisis Communications & Issue ManagementTech MahindraCrisis & Reputation Communication for Tech MahindraKommune Brand CommunicationsBronze
Public Relations12Bd - Internal CommunicationsSwiggySwiggy Thank You ProjectDentsu WebchutneyGold
Public Relations12Bd - Internal CommunicationsIdeapreneurshipIdeapreneurship Awards & Activations: Employee Engagement ProgramHCL TechnologiesBronze
Public Relations12Bd - Internal CommunicationsAccorHotelsThe Heartist CampaignFrogIdeasBronze
Public Relations12Be - Corporate Social ResponsibilityChakra TeaChai-FiDentsu WebchutneyGold
Public Relations12Be - Corporate Social ResponsibilityTetra Pak IndiaCartons Le Aao, Classroom BanaoTetra Pak IndiaGold
Public Relations12Be - Corporate Social ResponsibilityUber India Systems LtdLower The WindowDentsu WebchutneySilver
Public Relations12Be - Corporate Social ResponsibilityOsram Lighting Pvt LtdOSRAM - Save the OceanIgnite MudraBronze
Public Relations12Be - Corporate Social ResponsibilityReebok India#BruisesCanBeGoodIsobar- Dentsu Aegis Network Communications India Pvt LtdBronze
Public Relations12Bf - Events & ExperientialRed BullRed Bull FMX JamMadison Communications Private LimitedSilver
Public Relations12Bf - Events & ExperientialOsram Lighting Pvt LtdOSRAM - Save the OceanIgnite MudraSilver
Public Relations12Bf - Events & ExperientialCastrol CRBDO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?Creation:Open MindsBronze
Public Relations12Bf - Events & Experientialadidas Indiaadidas x Parley, Run For the OceansP.R Pundit Public Relations Private LimitedBronze
Public Relations12Ca - Use of Social Media in PRURI: The Surgical StrikeMission: Torrents | A campaign that changed an Indian law in 22 daysDentsu WebchutneyGold
Public Relations12Ca - Use of Social Media in PRFlipkart Internet services Pvt Ltd.Penguin DadDentsu WebchutneySilver
Public Relations12Ca - Use of Social Media in PRUBER India Systems Ltd.Jersey Knows No GenderDentsu WebchutneyBronze
Public Relations12Ca - Use of Social Media in PRGlaxoSmithKlineFearless Kota - Bottle of LoveFCBINDIA ADVERTISING LLPBronze
Public Relations12Da - Integrated Campaign led by PRAdidas India Pvt. Ltd.The Real KashmirCheil IndiaGold
Public Relations12Da - Integrated Campaign led by PRUBER India Systems Ltd.Jersey Knows No GenderDentsu WebchutneySilver
Public Relations12Da - Integrated Campaign led by PRUber India Systems LtdLower The WindowDentsu WebchutneyBronze
      
Still Craft17a. Copywriting 
Still Craft17b. Art DirectionTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – STRIFEFCBINDIA ADVERTISING LLPSilver
Still Craft17b. Art DirectionTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – COURAGEFCBINDIA ADVERTISING LLP
Still Craft17b. Art DirectionTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – TRIUMPHFCBINDIA ADVERTISING LLP
Still Craft17b. Art DirectionLawman Pg3Wire StitchAutumnWinter Communications DesignBronze
Still Craft17b. Art DirectionLawman Pg3Lazer WashAutumnWinter Communications Design
Still Craft17b. Art DirectionActive Total Security Systems (ATSS)KEEP AN EYEFCBINDIA ADVERTISING LLPBronze
Still Craft17b. Art DirectionActive Total Security Systems (ATSS)KEEP AN EYEFCBINDIA ADVERTISING LLP
Still Craft17b. Art DirectionActive Total Security Systems (ATSS)KEEP AN EYEFCBINDIA ADVERTISING LLP
Still Craft17b. Art DirectionPresidiumBasics of BalanceCOG Digital + DesignSilver
Still Craft17b. Art DirectionPeppermint ClothingHello Winter CatalogAutumnWinter Communications DesignSilver
Still Craft17b. Art DirectionPeppermint ClothingHello Winter CampaignAutumnWinter Communications DesignBronze
Still Craft17b. Art DirectionOpium EyewearOpen up your worldOpen Strategy and DesignBronze
Still Craft17b. Art DirectionOsho Flexible LimitedAlive with OshoCOG Digital + DesignBronze
Still Craft17c. PhotographyAdidas India Pvt. Ltd.The Real KashmirCheil IndiaBronze
Still Craft17c. PhotographyPeppermint ClothingHello Winter CampaignAutumnWinter Communications DesignBronze
Still Craft17d. IllustrationTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – STRIFEFCBINDIA ADVERTISING LLPSilver
Still Craft17d. IllustrationTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – COURAGEFCBINDIA ADVERTISING LLP
Still Craft17d. IllustrationTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – TRIUMPHFCBINDIA ADVERTISING LLP
Still Craft17d. IllustrationOpium EyewearOpen up your worldOpen Strategy and DesignBronze
Still Craft17d. IllustrationOpium EyewearOpen up your worldOpen Strategy and Design
Still Craft17d. IllustrationOpium EyewearOpen up your worldOpen Strategy and Design
Still Craft17d. IllustrationOsho Flexibles LimitedAlive with OshoCOG Digital + DesignSilver
Still Craft17d. IllustrationPresidiumBasics of BalanceCOG Digital + DesignSilver
Still Craft17d. IllustrationThe MINDS FoundationThe Killer SmileMakani Creatives Pvt LtdBronze
Still Craft17e. TypographyPeppermint ClothingHello Winter CatalogAutumnWinter Communications DesignBronze
Still Craft17e. TypographySparsh NGOOrphanCOG Digital + DesignBronze
      
Design9a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding \scheme, with 3 or more applications including online branding communications if necessaryPresidiumBasics of BalanceCOG Digital + DesignSilver
Design9a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding \scheme, with 3 or more applications including online branding communications if necessaryDesk & CoffeePowered with creativityOpen Strategy and DesignBronze
Design9b. Stationery-business cards, letterheads, envelopes, CD covers, etc.CartomancyCartomancy by Preeti MarquisUmbrella DesignBronze
Design9c. Brochures, Catalogues and Annual ReportsOsho Flexibles LimitedAlive with OshoCOG Digital + DesignSilver
Design9c. Brochures, Catalogues and Annual ReportsPeppermint ClothingHello Winter CatalogAutumnWinter Communications DesignSilver
Design9d. Use of Design in Direct Mail: invitations, greeting cards, announcementsPresidiumBasics of BalanceCOG Digital + DesignSilver
Design9d. Use of Design in Direct Mail: invitations, greeting cards, announcementsOsho Flexibles LimitedAlive with OshoCOG Digital + DesignBronze
Design9d. Use of Design in Direct Mail: invitations, greeting cards, announcementsMAHINDRA RISESEHAT KA BATUA - THE HEALTH PURSEGREY IndiaSilver
Design9e. Use of Design in posters: film, event, corporate, traditional posterPresidiumBasics of BalanceCOG Digital + DesignBronze
Design9e. Use of Design in posters: film, event, corporate, traditional posterOpiumOpen up your worldOpen Strategy and DesignBronze
Design9e. Use of Design in posters: film, event, corporate, traditional posterOpium EyewearOpen up your worldOpen Strategy and Design
Design9e. Use of Design in posters: film, event, corporate, traditional posterOpium EyewearOpen up your worldOpen Strategy and Design
Design9e. Use of Design in posters: film, event, corporate, traditional posterTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – STRIFEFCBINDIA ADVERTISING LLPSilver
Design9e. Use of Design in posters: film, event, corporate, traditional posterTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – COURAGEFCBINDIA ADVERTISING LLP
Design9e. Use of Design in posters: film, event, corporate, traditional posterTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – TRIUMPHFCBINDIA ADVERTISING LLP
Design9f. Publications, books, diaries, newspapers, magazinesPresidiumBasics of BalanceCOG Digital + DesignBronze
Design9g. CalendarsPeppermint ClothingHello Winter CatalogAutumnWinter Communications DesignSilver
Design9h. Typography DesignStudio 4FourplayUmbrella DesignBronze
Design9i. Packaging: original design and finished packDesk & CoffeePowered with creativityOpen Strategy and DesignGold
Design9i. Packaging: original design and finished packNilgirisFreshness, delivered dailyOpen Strategy and DesignSilver
Design9j.  Environment design: for retail spaces, services, workplace, Public Space and Community  
Design9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identityDesk & CoffeePowered with creativityOpen Strategy and DesignSilver
Design9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identityNilgirisAs fresh as everOpen Strategy and DesignSilver
Design9l. Craft in Design: Use of CopywritingPresidiumBasic of BalanceCOG Digital + DesignBronze
Design9l. Craft in Design: Use of CopywritingNilgirisFreshness, delivered dailyOpen Strategy and DesignBronze
Design9m. Craft in Design: Use of TypographyPeppermint ClothingHello WinterAutumnWinter Communications DesignBronze
Design9n. Craft in Design: Use of IllustrationOsho Flexibles LimitedAlive with OshoCOG Digital + DesignSilver
Design9n. Craft in Design: Use of IllustrationPresidiumBasics of BalanceCOG Digital + DesignSilver
Design9n. Craft in Design: Use of IllustrationTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – STRIFEFCBINDIA ADVERTISING LLPSilver
Design9n. Craft in Design: Use of IllustrationTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – COURAGEFCBINDIA ADVERTISING LLP
Design9n. Craft in Design: Use of IllustrationTheatre of RelevanceNyay ke Bhanwar Mein Bhanwari – TRIUMPHFCBINDIA ADVERTISING LLP
Design9o. Craft in Design: Use of Photography 
Design9p. Craft in Design: Use of Mixed Media 
Design9q. Craft in Design: Use of Product Design-innovative use of design in a product 
      
Direct11A. Direct Response – PRESSTHE TIMES OF INDIAPHIREY ESHO KOLKATABennett Coleman Co. Ltd.Silver
Direct11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)Samsung ElectronicsBixby Voice ForeverCheil IndiaSilver
Direct11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)Samsonite#KeralaIsOpenAutumn GreyGold
Direct11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)URI - The Surgical StrikeThe Deceptive Strike | Experience What A Surgical Strike Feels LikeDentsu WebchutneyBronze
Direct11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)URI - The Surgical StrikeURI: Mission TorrentsDentsu WebchutneyGold
Direct11C. Direct Response – Dimensional Mail (3D Pieces)MAHINDRA RISESEHAT KA BATUA - THE HEALTH PURSEGREY IndiaSilver
Direct11C. Direct Response – Dimensional Mail (3D Pieces)Aditya Birla Capital - Home FinanceMood Boardpi communications pvt. ltd.Bronze
Direct11D. Direct Response – Flat Mail (without bulky enclosures)Adidas India Pvt. Ltd.The Real KashmirCheil IndiaBronze
Direct11D. Direct Response – Flat Mail (without bulky enclosures)Advertising Agencies Association of India (AAAI)Thanks PiyushFCBINDIA ADVERTISING LLPBronze
Direct11E. Direct Response - Emailers : (need to include landing page wherever required) 
Direct11F. Direct Campaign using any two of the above 
Direct11G. Work done for Social Awareness or Charity CausesSamsung ElectronicsBixby Voice ForeverCheil IndiaBronze
Direct11G. Work done for Social Awareness or Charity CausesSamsonite#KeralaIsOpenAutumn GreyGold
Direct11G. Work done for Social Awareness or Charity CausesMAHINDRA RISESEHAT KA BATUA - THE HEALTH PURSEGREY IndiaBronze
Direct11G. Work done for Social Awareness or Charity CausesUri - The Surgical StrikeMission: Torrents | A campaign that changed an Indian law in 22 daysDentsu WebchutneyGold
      
 
 
Creative ABBY Awards - 2019
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
       
Sr. No.Agency/OrganisationGoldSilverBronzeTotal MetalsTotal Points
Broadcaster of the Year
1Sony Pictures Networks India Pvt Ltd135946
2Star India Pvt. Ltd. 32526
3ABP News Network Pvt Ltd 11210
4Disney India  228
5Viacom18 Media Pvt Ltd  228
6ZEE Entertainment Enterprises Ltd.  228
7Bennett Coleman Co. Ltd.  114
8TV18 Broadcast Ltd.  114
 Grand Total171624114
PR Specialist Agency of the Year
1Dentsu Webchutney5421172
2Value 360 Communications 21316
3FCBINDIA ADVERTISING LLP 11210
4Ignite Mudra 11210
5Cheil India1  18
6Mathrubhumi Printing Publishing Co Ltd1  18
7Tetra Pak India1  18
8Madison Communications Private Limited 1 16
9Mondelez India Foods Pvt. Ltd. 1 16
10Creation:Open Minds  114
11FrogIdeas  114
12HCL Technologies  114
13Isobar- Dentsu Aegis Network Communications India Pvt Ltd  114
14Kommune Brand Communications  114
15P.R Pundit Public Relations Private Limited  114
 Grand Total8101129168
Still Craft Specialist Agency of the Year
1COG Digital + Design 32526
2AutumnWinter Communications Design 14522
3FCBINDIA ADVERTISING LLP 21316
4Open Strategy and Design  228
5Cheil India  114
6Makani Creatives Pvt Ltd  114
 Grand Total 6111780
Design Specialist Agency of the Year
1COG Digital + Design 54946
2Open Strategy and Design133738
3AutumnWinter Communications Design 21316
4FCBINDIA ADVERTISING LLP 2 212
5Umbrella Design  228
6GREY India 1 16
 Grand Total1131024126
Direct Specialist Agency of the Year
1Dentsu Webchutney2 1320
2Autumn Grey2  216
3Cheil India 12314
4GREY India 11210
5Bennett Coleman Co. Ltd. 1 16
6FCBINDIA ADVERTISING LLP  114
7pi communications pvt. ltd.  114
 Grand Total4361374