Campaign India Team
Apr 12, 2019

Goafest 2019: Dentsu Webchutney bags seven Golds in Creative Abbys

Sony Pictures Networks takes Broadcaster of the Year title; Dentsu Webchutney takes PR, Direct Agency of the Year accolade; COG Digital and Design bags Still Craft, Design title

Goafest 2019: Dentsu Webchutney bags seven Golds in Creative Abbys
The winners across five categories of the Creative Abbys were announced on day two of Goafest 2019. 
 
Dentsu Webchutney won the PR and Direct Agency of the Year title as it bagged a total of seven Gold, four Silver and three Bronze metals. 
 
Five of the Gold wins came in the PR category. 
 
The agency won Gold for Early Salary's 'The Month-End Collection', Swiggy's 'Thank you project', URI's 'Mission Torrents - a campaign that changed an Indian law', Chakra Tea's 'Chai-fi' and Uber's 'Lower the Window'. 
 
The Golds in the Direct category came for Uri's 'Mission Torrents' campaign.
 
Autumn Grey won two Golds in the Direct category. The wins came for Samsonite's 'Kerala is Open' category. 
 
COG Digital + Design won the Sill Craft and Design Agency of the Year. The agency won eight Silver and six Bronze metals. 
 
Sony Pictures Networks India bagged the only Gold in the Broadcaster category en-route the Broadcaster of the Year title. The Gold win came for Sony Ten 2's 'Meri Doosri Country' campaign for the FIFA World Cup 2018.
 
Cheil India (Adidas - The Real Kashmir), Mathrubhumi Printing Publishing (Grihalakshmi Magazine), Tetra Pak (Cartons le aao, classroom banao) and Open Strategy and Design (Desk and Coffee) also won Gold. 
 
View the winners here (agency tally follows)
 
Category Sub-Category Brand Caption Title Agency/Organisation Metal
Broadcaster 1. Best launch of a TV channel Zee Bollywood Zee Bollywood Channel Launch ZEE Entertainment Enterprises Ltd. Bronze
Broadcaster 2. Best launch of a TV program using multi-media StarPlus Kasautii Zindagii Kay Star India Pvt. Ltd. Silver
Broadcaster 2. Best launch of a TV program using multi-media Disney Ducktales Launch Campaign Disney India Bronze
Broadcaster 2. Best launch of a TV program using multi-media Colors Kesari Nandan Viacom18 Media Pvt Ltd Bronze
Broadcaster 3. Best TV reality show promo Sony Pictures Network India - Sony Entertainment Television Kaun Banega Crorepati Sony Pictures Networks India Pvt Ltd Silver
Broadcaster 3. Best TV reality show promo MTV DATING IN THE DARK - ANIMALS Viacom18 Media Pvt Ltd Bronze
Broadcaster 4. Best TV fiction promo StarPlus kasautii zindagii kay Star India Pvt. Ltd. Silver
Broadcaster 4. Best TV fiction promo StarPlus kullfi kumarr bajewala Star India Pvt. Ltd. Bronze
Broadcaster 4. Best TV fiction promo Sony SAB - Sony Pictures Networks India Pvt. Ltd. Bhakarwadi-Cooking Soon Sony Pictures Networks India Pvt Ltd Bronze
Broadcaster 4. Best TV fiction promo Sony SAB - Sony Pictures Networks India Pvt. Ltd. Shriman Shrimati Phir Se Sony Pictures Networks India Pvt Ltd Bronze
Broadcaster 5. Best TV comedy show promo Sony Pictures Network India - Sony Entertainment Television The Kapil Sharma Show Sony Pictures Networks India Pvt Ltd Silver
Broadcaster 5. Best TV comedy show promo Sony Pictures Network India - Sony Entertainment Television Comedy Circus Sony Pictures Networks India Pvt Ltd Bronze
Broadcaster 5. Best TV comedy show promo Sony Pictures Network India - Sony Entertainment Television Dus Ka Dum Sony Pictures Networks India Pvt Ltd Bronze
Broadcaster 6. Best TV kids program promo Sony Pictures Network India - Sony Entertainment Television Super Dancer Chapter 3 Sony Pictures Networks India Pvt Ltd Silver
Broadcaster 6. Best TV kids program promo Disney Ducktales Family sell promo Disney India Bronze
Broadcaster 7.Best TV News Channel Promo ABP News ABP News - Khabrein jo Desh ko Rakhein Aage ABP News Network Pvt Ltd Silver
Broadcaster 7.Best TV News Channel Promo News18 India News18 India Leadership Campaign TV18 Broadcast Ltd. Bronze
Broadcaster 8.Best TV sports channel program promo Sony Ten 2 2018 FIFA World Cup - Meri Doosri Country Sony Pictures Networks India Pvt Ltd Gold
Broadcaster 8.Best TV sports channel program promo SONY SIX AND SONY TEN 2 - Sony Pictures Sports Network AUSTRALIAN OPEN 2019- STAGE OF GREATS Sony Pictures Networks India Pvt Ltd Bronze
Broadcaster 9. Best movie promo by a TV channel Zee Bollywood 101%Shuddh Romance Promo ZEE Entertainment Enterprises Ltd. Bronze
Broadcaster 10. Best TV program for Cause related Marketing TIMES NOW Path To Life Bennett Coleman Co. Ltd. Bronze
Broadcaster 11. Best regional TV program promo (other than Hindi and English) ABP Ananda ABP Ananda  - Kaar Dokhole Graam Bangla ABP News Network Pvt Ltd Bronze
Broadcaster 12. Best regional language channel launch (other than Hindi and English)  
Broadcaster 13. Best Original music score for a TV Program StarPlus kullfi kumarr bajewala Star India Pvt. Ltd. Silver
Broadcaster 13. Best Original music score for a TV Program RadhaKrishn RadhaKrishn Title Track Star India Pvt. Ltd. Bronze
           
Public Relations 12Aa - Consumer Durables MG Motor India MG Motor India: No Calm before The Storm! Almost a century old brand, lost in time! Bringing MG Motor to India Value 360 Communications Bronze
Public Relations 12Ab - Consumer Non-Durables GlaxoSmithKline Fearless Kota - Bottle of Love FCBINDIA ADVERTISING LLP Silver
Public Relations 12Ac - Other Consumer Products & Services Swiggy Swiggy Thank You Project Dentsu Webchutney Silver
Public Relations 12Ad - Financial PR EarlySalary The Month-End Collection Dentsu Webchutney Gold
Public Relations 12Ae - IT Services Staqu Technologies Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Value 360 Communications Silver
Public Relations 12Ba - Corporate PR Mindtree The Unsung Hero of the Indian IT industry: Mindtree Value 360 Communications Silver
Public Relations 12Ba - Corporate PR Mondelez India Foods Private Limited Celebrating 70 years of India Mondelez India Foods Pvt. Ltd. Silver
Public Relations 12Bb - Public Affairs & Lobbying Uber India Systems Ltd Lower The Window Dentsu Webchutney Gold
Public Relations 12Bc - Crisis Communications & Issue Management Mathrubhumi Grihalakshmi Magazine Grihalakshmi Magazine 'Bold breast feeding cover picture'Don't stare we need to breast feed controversy Mathrubhumi Printing Publishing Co Ltd Gold
Public Relations 12Bc - Crisis Communications & Issue Management Tech Mahindra Crisis & Reputation Communication for Tech Mahindra Kommune Brand Communications Bronze
Public Relations 12Bd - Internal Communications Swiggy Swiggy Thank You Project Dentsu Webchutney Gold
Public Relations 12Bd - Internal Communications Ideapreneurship Ideapreneurship Awards & Activations: Employee Engagement Program HCL Technologies Bronze
Public Relations 12Bd - Internal Communications AccorHotels The Heartist Campaign FrogIdeas Bronze
Public Relations 12Be - Corporate Social Responsibility Chakra Tea Chai-Fi Dentsu Webchutney Gold
Public Relations 12Be - Corporate Social Responsibility Tetra Pak India Cartons Le Aao, Classroom Banao Tetra Pak India Gold
Public Relations 12Be - Corporate Social Responsibility Uber India Systems Ltd Lower The Window Dentsu Webchutney Silver
Public Relations 12Be - Corporate Social Responsibility Osram Lighting Pvt Ltd OSRAM - Save the Ocean Ignite Mudra Bronze
Public Relations 12Be - Corporate Social Responsibility Reebok India #BruisesCanBeGood Isobar- Dentsu Aegis Network Communications India Pvt Ltd Bronze
Public Relations 12Bf - Events & Experiential Red Bull Red Bull FMX Jam Madison Communications Private Limited Silver
Public Relations 12Bf - Events & Experiential Osram Lighting Pvt Ltd OSRAM - Save the Ocean Ignite Mudra Silver
Public Relations 12Bf - Events & Experiential Castrol CRB DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS? Creation:Open Minds Bronze
Public Relations 12Bf - Events & Experiential adidas India adidas x Parley, Run For the Oceans P.R Pundit Public Relations Private Limited Bronze
Public Relations 12Ca - Use of Social Media in PR URI: The Surgical Strike Mission: Torrents | A campaign that changed an Indian law in 22 days Dentsu Webchutney Gold
Public Relations 12Ca - Use of Social Media in PR Flipkart Internet services Pvt Ltd. Penguin Dad Dentsu Webchutney Silver
Public Relations 12Ca - Use of Social Media in PR UBER India Systems Ltd. Jersey Knows No Gender Dentsu Webchutney Bronze
Public Relations 12Ca - Use of Social Media in PR GlaxoSmithKline Fearless Kota - Bottle of Love FCBINDIA ADVERTISING LLP Bronze
Public Relations 12Da - Integrated Campaign led by PR Adidas India Pvt. Ltd. The Real Kashmir Cheil India Gold
Public Relations 12Da - Integrated Campaign led by PR UBER India Systems Ltd. Jersey Knows No Gender Dentsu Webchutney Silver
Public Relations 12Da - Integrated Campaign led by PR Uber India Systems Ltd Lower The Window Dentsu Webchutney Bronze
           
Still Craft 17a. Copywriting  
Still Craft 17b. Art Direction Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – STRIFE FCBINDIA ADVERTISING LLP Silver
Still Craft 17b. Art Direction Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – COURAGE FCBINDIA ADVERTISING LLP
Still Craft 17b. Art Direction Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – TRIUMPH FCBINDIA ADVERTISING LLP
Still Craft 17b. Art Direction Lawman Pg3 Wire Stitch AutumnWinter Communications Design Bronze
Still Craft 17b. Art Direction Lawman Pg3 Lazer Wash AutumnWinter Communications Design
Still Craft 17b. Art Direction Active Total Security Systems (ATSS) KEEP AN EYE FCBINDIA ADVERTISING LLP Bronze
Still Craft 17b. Art Direction Active Total Security Systems (ATSS) KEEP AN EYE FCBINDIA ADVERTISING LLP
Still Craft 17b. Art Direction Active Total Security Systems (ATSS) KEEP AN EYE FCBINDIA ADVERTISING LLP
Still Craft 17b. Art Direction Presidium Basics of Balance COG Digital + Design Silver
Still Craft 17b. Art Direction Peppermint Clothing Hello Winter Catalog AutumnWinter Communications Design Silver
Still Craft 17b. Art Direction Peppermint Clothing Hello Winter Campaign AutumnWinter Communications Design Bronze
Still Craft 17b. Art Direction Opium Eyewear Open up your world Open Strategy and Design Bronze
Still Craft 17b. Art Direction Osho Flexible Limited Alive with Osho COG Digital + Design Bronze
Still Craft 17c. Photography Adidas India Pvt. Ltd. The Real Kashmir Cheil India Bronze
Still Craft 17c. Photography Peppermint Clothing Hello Winter Campaign AutumnWinter Communications Design Bronze
Still Craft 17d. Illustration Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – STRIFE FCBINDIA ADVERTISING LLP Silver
Still Craft 17d. Illustration Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – COURAGE FCBINDIA ADVERTISING LLP
Still Craft 17d. Illustration Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – TRIUMPH FCBINDIA ADVERTISING LLP
Still Craft 17d. Illustration Opium Eyewear Open up your world Open Strategy and Design Bronze
Still Craft 17d. Illustration Opium Eyewear Open up your world Open Strategy and Design
Still Craft 17d. Illustration Opium Eyewear Open up your world Open Strategy and Design
Still Craft 17d. Illustration Osho Flexibles Limited Alive with Osho COG Digital + Design Silver
Still Craft 17d. Illustration Presidium Basics of Balance COG Digital + Design Silver
Still Craft 17d. Illustration The MINDS Foundation The Killer Smile Makani Creatives Pvt Ltd Bronze
Still Craft 17e. Typography Peppermint Clothing Hello Winter Catalog AutumnWinter Communications Design Bronze
Still Craft 17e. Typography Sparsh NGO Orphan COG Digital + Design Bronze
           
Design 9a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding \scheme, with 3 or more applications including online branding communications if necessary Presidium Basics of Balance COG Digital + Design Silver
Design 9a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding \scheme, with 3 or more applications including online branding communications if necessary Desk & Coffee Powered with creativity Open Strategy and Design Bronze
Design 9b. Stationery-business cards, letterheads, envelopes, CD covers, etc. Cartomancy Cartomancy by Preeti Marquis Umbrella Design Bronze
Design 9c. Brochures, Catalogues and Annual Reports Osho Flexibles Limited Alive with Osho COG Digital + Design Silver
Design 9c. Brochures, Catalogues and Annual Reports Peppermint Clothing Hello Winter Catalog AutumnWinter Communications Design Silver
Design 9d. Use of Design in Direct Mail: invitations, greeting cards, announcements Presidium Basics of Balance COG Digital + Design Silver
Design 9d. Use of Design in Direct Mail: invitations, greeting cards, announcements Osho Flexibles Limited Alive with Osho COG Digital + Design Bronze
Design 9d. Use of Design in Direct Mail: invitations, greeting cards, announcements MAHINDRA RISE SEHAT KA BATUA - THE HEALTH PURSE GREY India Silver
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Presidium Basics of Balance COG Digital + Design Bronze
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Opium Open up your world Open Strategy and Design Bronze
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Opium Eyewear Open up your world Open Strategy and Design
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Opium Eyewear Open up your world Open Strategy and Design
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – STRIFE FCBINDIA ADVERTISING LLP Silver
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – COURAGE FCBINDIA ADVERTISING LLP
Design 9e. Use of Design in posters: film, event, corporate, traditional poster Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – TRIUMPH FCBINDIA ADVERTISING LLP
Design 9f. Publications, books, diaries, newspapers, magazines Presidium Basics of Balance COG Digital + Design Bronze
Design 9g. Calendars Peppermint Clothing Hello Winter Catalog AutumnWinter Communications Design Silver
Design 9h. Typography Design Studio 4 Fourplay Umbrella Design Bronze
Design 9i. Packaging: original design and finished pack Desk & Coffee Powered with creativity Open Strategy and Design Gold
Design 9i. Packaging: original design and finished pack Nilgiris Freshness, delivered daily Open Strategy and Design Silver
Design 9j.  Environment design: for retail spaces, services, workplace, Public Space and Community   
Design 9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identity Desk & Coffee Powered with creativity Open Strategy and Design Silver
Design 9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identity Nilgiris As fresh as ever Open Strategy and Design Silver
Design 9l. Craft in Design: Use of Copywriting Presidium Basic of Balance COG Digital + Design Bronze
Design 9l. Craft in Design: Use of Copywriting Nilgiris Freshness, delivered daily Open Strategy and Design Bronze
Design 9m. Craft in Design: Use of Typography Peppermint Clothing Hello Winter AutumnWinter Communications Design Bronze
Design 9n. Craft in Design: Use of Illustration Osho Flexibles Limited Alive with Osho COG Digital + Design Silver
Design 9n. Craft in Design: Use of Illustration Presidium Basics of Balance COG Digital + Design Silver
Design 9n. Craft in Design: Use of Illustration Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – STRIFE FCBINDIA ADVERTISING LLP Silver
Design 9n. Craft in Design: Use of Illustration Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – COURAGE FCBINDIA ADVERTISING LLP
Design 9n. Craft in Design: Use of Illustration Theatre of Relevance Nyay ke Bhanwar Mein Bhanwari – TRIUMPH FCBINDIA ADVERTISING LLP
Design 9o. Craft in Design: Use of Photography  
Design 9p. Craft in Design: Use of Mixed Media  
Design 9q. Craft in Design: Use of Product Design-innovative use of design in a product  
           
Direct 11A. Direct Response – PRESS THE TIMES OF INDIA PHIREY ESHO KOLKATA Bennett Coleman Co. Ltd. Silver
Direct 11B. Direct Response – AV (TV Film / YouTube Film / Infomercial) Samsung Electronics Bixby Voice Forever Cheil India Silver
Direct 11B. Direct Response – AV (TV Film / YouTube Film / Infomercial) Samsonite #KeralaIsOpen Autumn Grey Gold
Direct 11B. Direct Response – AV (TV Film / YouTube Film / Infomercial) URI - The Surgical Strike The Deceptive Strike | Experience What A Surgical Strike Feels Like Dentsu Webchutney Bronze
Direct 11B. Direct Response – AV (TV Film / YouTube Film / Infomercial) URI - The Surgical Strike URI: Mission Torrents Dentsu Webchutney Gold
Direct 11C. Direct Response – Dimensional Mail (3D Pieces) MAHINDRA RISE SEHAT KA BATUA - THE HEALTH PURSE GREY India Silver
Direct 11C. Direct Response – Dimensional Mail (3D Pieces) Aditya Birla Capital - Home Finance Mood Board pi communications pvt. ltd. Bronze
Direct 11D. Direct Response – Flat Mail (without bulky enclosures) Adidas India Pvt. Ltd. The Real Kashmir Cheil India Bronze
Direct 11D. Direct Response – Flat Mail (without bulky enclosures) Advertising Agencies Association of India (AAAI) Thanks Piyush FCBINDIA ADVERTISING LLP Bronze
Direct 11E. Direct Response - Emailers : (need to include landing page wherever required)  
Direct 11F. Direct Campaign using any two of the above  
Direct 11G. Work done for Social Awareness or Charity Causes Samsung Electronics Bixby Voice Forever Cheil India Bronze
Direct 11G. Work done for Social Awareness or Charity Causes Samsonite #KeralaIsOpen Autumn Grey Gold
Direct 11G. Work done for Social Awareness or Charity Causes MAHINDRA RISE SEHAT KA BATUA - THE HEALTH PURSE GREY India Bronze
Direct 11G. Work done for Social Awareness or Charity Causes Uri - The Surgical Strike Mission: Torrents | A campaign that changed an Indian law in 22 days Dentsu Webchutney Gold
           
 
 
Creative ABBY Awards - 2019
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
             
Sr. No. Agency/Organisation Gold Silver Bronze Total Metals Total Points
Broadcaster of the Year
1 Sony Pictures Networks India Pvt Ltd 1 3 5 9 46
2 Star India Pvt. Ltd.   3 2 5 26
3 ABP News Network Pvt Ltd   1 1 2 10
4 Disney India     2 2 8
5 Viacom18 Media Pvt Ltd     2 2 8
6 ZEE Entertainment Enterprises Ltd.     2 2 8
7 Bennett Coleman Co. Ltd.     1 1 4
8 TV18 Broadcast Ltd.     1 1 4
  Grand Total 1 7 16 24 114
PR Specialist Agency of the Year
1 Dentsu Webchutney 5 4 2 11 72
2 Value 360 Communications   2 1 3 16
3 FCBINDIA ADVERTISING LLP   1 1 2 10
4 Ignite Mudra   1 1 2 10
5 Cheil India 1     1 8
6 Mathrubhumi Printing Publishing Co Ltd 1     1 8
7 Tetra Pak India 1     1 8
8 Madison Communications Private Limited   1   1 6
9 Mondelez India Foods Pvt. Ltd.   1   1 6
10 Creation:Open Minds     1 1 4
11 FrogIdeas     1 1 4
12 HCL Technologies     1 1 4
13 Isobar- Dentsu Aegis Network Communications India Pvt Ltd     1 1 4
14 Kommune Brand Communications     1 1 4
15 P.R Pundit Public Relations Private Limited     1 1 4
  Grand Total 8 10 11 29 168
Still Craft Specialist Agency of the Year
1 COG Digital + Design   3 2 5 26
2 AutumnWinter Communications Design   1 4 5 22
3 FCBINDIA ADVERTISING LLP   2 1 3 16
4 Open Strategy and Design     2 2 8
5 Cheil India     1 1 4
6 Makani Creatives Pvt Ltd     1 1 4
  Grand Total   6 11 17 80
Design Specialist Agency of the Year
1 COG Digital + Design   5 4 9 46
2 Open Strategy and Design 1 3 3 7 38
3 AutumnWinter Communications Design   2 1 3 16
4 FCBINDIA ADVERTISING LLP   2   2 12
5 Umbrella Design     2 2 8
6 GREY India   1   1 6
  Grand Total 1 13 10 24 126
Direct Specialist Agency of the Year
1 Dentsu Webchutney 2   1 3 20
2 Autumn Grey 2     2 16
3 Cheil India   1 2 3 14
4 GREY India   1 1 2 10
5 Bennett Coleman Co. Ltd.   1   1 6
6 FCBINDIA ADVERTISING LLP     1 1 4
7 pi communications pvt. ltd.     1 1 4
  Grand Total 4 3 6 13 74
 
 
Source:
Campaign India

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