Goafest 2019: Dentsu Webchutney bags seven Golds in Creative Abbys

Sony Pictures Networks takes Broadcaster of the Year title; Dentsu Webchutney takes PR, Direct Agency of the Year accolade; COG Digital and Design bags Still Craft, Design title

Apr 12, 2019 02:45:00 PM | Article | Campaign India Team

The winners across five categories of the Creative Abbys were announced on day two of Goafest 2019.

Dentsu Webchutney won the PR and Direct Agency of the Year title as it bagged a total of seven Gold, four Silver and three Bronze metals.

Five of the Gold wins came in the PR category.

The agency won Gold for Early Salary's 'The Month-End Collection', Swiggy's 'Thank you project', URI's 'Mission Torrents - a campaign that changed an Indian law', Chakra Tea's 'Chai-fi' and Uber's 'Lower the Window'.

The Golds in the Direct category came for Uri's 'Mission Torrents' campaign.

Autumn Grey won two Golds in the Direct category. The wins came for Samsonite's 'Kerala is Open' category.

COG Digital + Design won the Sill Craft and Design Agency of the Year. The agency won eight Silver and six Bronze metals.

Sony Pictures Networks India bagged the only Gold in the Broadcaster category en-route the Broadcaster of the Year title. The Gold win came for Sony Ten 2's 'Meri Doosri Country' campaign for the FIFA World Cup 2018.

Cheil India (Adidas - The Real Kashmir), Mathrubhumi Printing Publishing (Grihalakshmi Magazine), Tetra Pak (Cartons le aao, classroom banao) and Open Strategy and Design (Desk and Coffee) also won Gold.

View the winners here (agency tally follows)

Category	Sub-Category	Brand	Caption Title	Agency/Organisation	Metal
Broadcaster	1. Best launch of a TV channel	Zee Bollywood	Zee Bollywood Channel Launch	ZEE Entertainment Enterprises Ltd.	Bronze
Broadcaster	2. Best launch of a TV program using multi-media	StarPlus	Kasautii Zindagii Kay	Star India Pvt. Ltd.	Silver
Broadcaster	2. Best launch of a TV program using multi-media	Disney	Ducktales Launch Campaign	Disney India	Bronze
Broadcaster	2. Best launch of a TV program using multi-media	Colors	Kesari Nandan	Viacom18 Media Pvt Ltd	Bronze
Broadcaster	3. Best TV reality show promo	Sony Pictures Network India - Sony Entertainment Television	Kaun Banega Crorepati	Sony Pictures Networks India Pvt Ltd	Silver
Broadcaster	3. Best TV reality show promo	MTV	DATING IN THE DARK - ANIMALS	Viacom18 Media Pvt Ltd	Bronze
Broadcaster	4. Best TV fiction promo	StarPlus	kasautii zindagii kay	Star India Pvt. Ltd.	Silver
Broadcaster	4. Best TV fiction promo	StarPlus	kullfi kumarr bajewala	Star India Pvt. Ltd.	Bronze
Broadcaster	4. Best TV fiction promo	Sony SAB - Sony Pictures Networks India Pvt. Ltd.	Bhakarwadi-Cooking Soon	Sony Pictures Networks India Pvt Ltd	Bronze
Broadcaster	4. Best TV fiction promo	Sony SAB - Sony Pictures Networks India Pvt. Ltd.	Shriman Shrimati Phir Se	Sony Pictures Networks India Pvt Ltd	Bronze
Broadcaster	5. Best TV comedy show promo	Sony Pictures Network India - Sony Entertainment Television	The Kapil Sharma Show	Sony Pictures Networks India Pvt Ltd	Silver
Broadcaster	5. Best TV comedy show promo	Sony Pictures Network India - Sony Entertainment Television	Comedy Circus	Sony Pictures Networks India Pvt Ltd	Bronze
Broadcaster	5. Best TV comedy show promo	Sony Pictures Network India - Sony Entertainment Television	Dus Ka Dum	Sony Pictures Networks India Pvt Ltd	Bronze
Broadcaster	6. Best TV kids program promo	Sony Pictures Network India - Sony Entertainment Television	Super Dancer Chapter 3	Sony Pictures Networks India Pvt Ltd	Silver
Broadcaster	6. Best TV kids program promo	Disney	Ducktales Family sell promo	Disney India	Bronze
Broadcaster	7.Best TV News Channel Promo	ABP News	ABP News - Khabrein jo Desh ko Rakhein Aage	ABP News Network Pvt Ltd	Silver
Broadcaster	7.Best TV News Channel Promo	News18 India	News18 India Leadership Campaign	TV18 Broadcast Ltd.	Bronze
Broadcaster	8.Best TV sports channel program promo	Sony Ten 2	2018 FIFA World Cup - Meri Doosri Country	Sony Pictures Networks India Pvt Ltd	Gold
Broadcaster	8.Best TV sports channel program promo	SONY SIX AND SONY TEN 2 - Sony Pictures Sports Network	AUSTRALIAN OPEN 2019- STAGE OF GREATS	Sony Pictures Networks India Pvt Ltd	Bronze
Broadcaster	9. Best movie promo by a TV channel	Zee Bollywood	101%Shuddh Romance Promo	ZEE Entertainment Enterprises Ltd.	Bronze
Broadcaster	10. Best TV program for Cause related Marketing	TIMES NOW	Path To Life	Bennett Coleman Co. Ltd.	Bronze
Broadcaster	11. Best regional TV program promo (other than Hindi and English)	ABP Ananda	ABP Ananda - Kaar Dokhole Graam Bangla	ABP News Network Pvt Ltd	Bronze
Broadcaster	12. Best regional language channel launch (other than Hindi and English)
Broadcaster	13. Best Original music score for a TV Program	StarPlus	kullfi kumarr bajewala	Star India Pvt. Ltd.	Silver
Broadcaster	13. Best Original music score for a TV Program	RadhaKrishn	RadhaKrishn Title Track	Star India Pvt. Ltd.	Bronze

Public Relations	12Aa - Consumer Durables	MG Motor India	MG Motor India: No Calm before The Storm! Almost a century old brand, lost in time! Bringing MG Motor to India	Value 360 Communications	Bronze
Public Relations	12Ab - Consumer Non-Durables	GlaxoSmithKline	Fearless Kota - Bottle of Love	FCBINDIA ADVERTISING LLP	Silver
Public Relations	12Ac - Other Consumer Products & Services	Swiggy	Swiggy Thank You Project	Dentsu Webchutney	Silver
Public Relations	12Ad - Financial PR	EarlySalary	The Month-End Collection	Dentsu Webchutney	Gold
Public Relations	12Ae - IT Services	Staqu Technologies	Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu	Value 360 Communications	Silver
Public Relations	12Ba - Corporate PR	Mindtree	The Unsung Hero of the Indian IT industry: Mindtree	Value 360 Communications	Silver
Public Relations	12Ba - Corporate PR	Mondelez India Foods Private Limited	Celebrating 70 years of India	Mondelez India Foods Pvt. Ltd.	Silver
Public Relations	12Bb - Public Affairs & Lobbying	Uber India Systems Ltd	Lower The Window	Dentsu Webchutney	Gold
Public Relations	12Bc - Crisis Communications & Issue Management	Mathrubhumi Grihalakshmi Magazine	Grihalakshmi Magazine 'Bold breast feeding cover picture'Don't stare we need to breast feed controversy	Mathrubhumi Printing Publishing Co Ltd	Gold
Public Relations	12Bc - Crisis Communications & Issue Management	Tech Mahindra	Crisis & Reputation Communication for Tech Mahindra	Kommune Brand Communications	Bronze
Public Relations	12Bd - Internal Communications	Swiggy	Swiggy Thank You Project	Dentsu Webchutney	Gold
Public Relations	12Bd - Internal Communications	Ideapreneurship	Ideapreneurship Awards & Activations: Employee Engagement Program	HCL Technologies	Bronze
Public Relations	12Bd - Internal Communications	AccorHotels	The Heartist Campaign	FrogIdeas	Bronze
Public Relations	12Be - Corporate Social Responsibility	Chakra Tea	Chai-Fi	Dentsu Webchutney	Gold
Public Relations	12Be - Corporate Social Responsibility	Tetra Pak India	Cartons Le Aao, Classroom Banao	Tetra Pak India	Gold
Public Relations	12Be - Corporate Social Responsibility	Uber India Systems Ltd	Lower The Window	Dentsu Webchutney	Silver
Public Relations	12Be - Corporate Social Responsibility	Osram Lighting Pvt Ltd	OSRAM - Save the Ocean	Ignite Mudra	Bronze
Public Relations	12Be - Corporate Social Responsibility	Reebok India	#BruisesCanBeGood	Isobar- Dentsu Aegis Network Communications India Pvt Ltd	Bronze
Public Relations	12Bf - Events & Experiential	Red Bull	Red Bull FMX Jam	Madison Communications Private Limited	Silver
Public Relations	12Bf - Events & Experiential	Osram Lighting Pvt Ltd	OSRAM - Save the Ocean	Ignite Mudra	Silver
Public Relations	12Bf - Events & Experiential	Castrol CRB	DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?	Creation:Open Minds	Bronze
Public Relations	12Bf - Events & Experiential	adidas India	adidas x Parley, Run For the Oceans	P.R Pundit Public Relations Private Limited	Bronze
Public Relations	12Ca - Use of Social Media in PR	URI: The Surgical Strike	Mission: Torrents \| A campaign that changed an Indian law in 22 days	Dentsu Webchutney	Gold
Public Relations	12Ca - Use of Social Media in PR	Flipkart Internet services Pvt Ltd.	Penguin Dad	Dentsu Webchutney	Silver
Public Relations	12Ca - Use of Social Media in PR	UBER India Systems Ltd.	Jersey Knows No Gender	Dentsu Webchutney	Bronze
Public Relations	12Ca - Use of Social Media in PR	GlaxoSmithKline	Fearless Kota - Bottle of Love	FCBINDIA ADVERTISING LLP	Bronze
Public Relations	12Da - Integrated Campaign led by PR	Adidas India Pvt. Ltd.	The Real Kashmir	Cheil India	Gold
Public Relations	12Da - Integrated Campaign led by PR	UBER India Systems Ltd.	Jersey Knows No Gender	Dentsu Webchutney	Silver
Public Relations	12Da - Integrated Campaign led by PR	Uber India Systems Ltd	Lower The Window	Dentsu Webchutney	Bronze

Still Craft	17a. Copywriting
Still Craft	17b. Art Direction	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari â€“ STRIFE	FCBINDIA ADVERTISING LLP	Silver
Still Craft	17b. Art Direction	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari â€“ COURAGE	FCBINDIA ADVERTISING LLP
Still Craft	17b. Art Direction	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari â€“ TRIUMPH	FCBINDIA ADVERTISING LLP
Still Craft	17b. Art Direction	Lawman Pg3	Wire Stitch	AutumnWinter Communications Design	Bronze
Still Craft	17b. Art Direction	Lawman Pg3	Lazer Wash	AutumnWinter Communications Design	Bronze
Still Craft	17b. Art Direction	Active Total Security Systems (ATSS)	KEEP AN EYE	FCBINDIA ADVERTISING LLP	Bronze
Still Craft	17b. Art Direction	Active Total Security Systems (ATSS)	KEEP AN EYE	FCBINDIA ADVERTISING LLP
Still Craft	17b. Art Direction	Active Total Security Systems (ATSS)	KEEP AN EYE	FCBINDIA ADVERTISING LLP
Still Craft	17b. Art Direction	Presidium	Basics of Balance	COG Digital + Design	Silver
Still Craft	17b. Art Direction	Peppermint Clothing	Hello Winter Catalog	AutumnWinter Communications Design	Silver
Still Craft	17b. Art Direction	Peppermint Clothing	Hello Winter Campaign	AutumnWinter Communications Design	Bronze
Still Craft	17b. Art Direction	Opium Eyewear	Open up your world	Open Strategy and Design	Bronze
Still Craft	17b. Art Direction	Osho Flexible Limited	Alive with Osho	COG Digital + Design	Bronze
Still Craft	17c. Photography	Adidas India Pvt. Ltd.	The Real Kashmir	Cheil India	Bronze
Still Craft	17c. Photography	Peppermint Clothing	Hello Winter Campaign	AutumnWinter Communications Design	Bronze
Still Craft	17d. Illustration	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari â€“ STRIFE	FCBINDIA ADVERTISING LLP	Silver
Still Craft	17d. Illustration	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari â€“ COURAGE	FCBINDIA ADVERTISING LLP
Still Craft	17d. Illustration	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari â€“ TRIUMPH	FCBINDIA ADVERTISING LLP
Still Craft	17d. Illustration	Opium Eyewear	Open up your world	Open Strategy and Design	Bronze
Still Craft	17d. Illustration	Opium Eyewear	Open up your world	Open Strategy and Design
Still Craft	17d. Illustration	Opium Eyewear	Open up your world	Open Strategy and Design
Still Craft	17d. Illustration	Osho Flexibles Limited	Alive with Osho	COG Digital + Design	Silver
Still Craft	17d. Illustration	Presidium	Basics of Balance	COG Digital + Design	Silver
Still Craft	17d. Illustration	The MINDS Foundation	The Killer Smile	Makani Creatives Pvt Ltd	Bronze
Still Craft	17e. Typography	Peppermint Clothing	Hello Winter Catalog	AutumnWinter Communications Design	Bronze
Still Craft	17e. Typography	Sparsh NGO	Orphan	COG Digital + Design	Bronze

Design	9a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding \scheme, with 3 or more applications including online branding communications if necessary	Presidium	Basics of Balance	COG Digital + Design	Silver
Design	9a. Corporate / brand identity: a new brand logo, and it’s applications or a corporate rebranding \scheme, with 3 or more applications including online branding communications if necessary	Desk & Coffee	Powered with creativity	Open Strategy and Design	Bronze
Design	9b. Stationery-business cards, letterheads, envelopes, CD covers, etc.	Cartomancy	Cartomancy by Preeti Marquis	Umbrella Design	Bronze
Design	9c. Brochures, Catalogues and Annual Reports	Osho Flexibles Limited	Alive with Osho	COG Digital + Design	Silver
Design	9c. Brochures, Catalogues and Annual Reports	Peppermint Clothing	Hello Winter Catalog	AutumnWinter Communications Design	Silver
Design	9d. Use of Design in Direct Mail: invitations, greeting cards, announcements	Presidium	Basics of Balance	COG Digital + Design	Silver
Design	9d. Use of Design in Direct Mail: invitations, greeting cards, announcements	Osho Flexibles Limited	Alive with Osho	COG Digital + Design	Bronze
Design	9d. Use of Design in Direct Mail: invitations, greeting cards, announcements	MAHINDRA RISE	SEHAT KA BATUA - THE HEALTH PURSE	GREY India	Silver
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Presidium	Basics of Balance	COG Digital + Design	Bronze
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Opium	Open up your world	Open Strategy and Design	Bronze
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Opium Eyewear	Open up your world	Open Strategy and Design
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Opium Eyewear	Open up your world	Open Strategy and Design
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari – STRIFE	FCBINDIA ADVERTISING LLP	Silver
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari – COURAGE	FCBINDIA ADVERTISING LLP
Design	9e. Use of Design in posters: film, event, corporate, traditional poster	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari – TRIUMPH	FCBINDIA ADVERTISING LLP
Design	9f. Publications, books, diaries, newspapers, magazines	Presidium	Basics of Balance	COG Digital + Design	Bronze
Design	9g. Calendars	Peppermint Clothing	Hello Winter Catalog	AutumnWinter Communications Design	Silver
Design	9h. Typography Design	Studio 4	Fourplay	Umbrella Design	Bronze
Design	9i. Packaging: original design and finished pack	Desk & Coffee	Powered with creativity	Open Strategy and Design	Gold
Design	9i. Packaging: original design and finished pack	Nilgiris	Freshness, delivered daily	Open Strategy and Design	Silver
Design	9j. Environment design: for retail spaces, services, workplace, Public Space and Community
Design	9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identity	Desk & Coffee	Powered with creativity	Open Strategy and Design	Silver
Design	9k. Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g. packaging and identity	Nilgiris	As fresh as ever	Open Strategy and Design	Silver
Design	9l. Craft in Design: Use of Copywriting	Presidium	Basic of Balance	COG Digital + Design	Bronze
Design	9l. Craft in Design: Use of Copywriting	Nilgiris	Freshness, delivered daily	Open Strategy and Design	Bronze
Design	9m. Craft in Design: Use of Typography	Peppermint Clothing	Hello Winter	AutumnWinter Communications Design	Bronze
Design	9n. Craft in Design: Use of Illustration	Osho Flexibles Limited	Alive with Osho	COG Digital + Design	Silver
Design	9n. Craft in Design: Use of Illustration	Presidium	Basics of Balance	COG Digital + Design	Silver
Design	9n. Craft in Design: Use of Illustration	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari – STRIFE	FCBINDIA ADVERTISING LLP	Silver
Design	9n. Craft in Design: Use of Illustration	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari – COURAGE	FCBINDIA ADVERTISING LLP
Design	9n. Craft in Design: Use of Illustration	Theatre of Relevance	Nyay ke Bhanwar Mein Bhanwari – TRIUMPH	FCBINDIA ADVERTISING LLP
Design	9o. Craft in Design: Use of Photography
Design	9p. Craft in Design: Use of Mixed Media
Design	9q. Craft in Design: Use of Product Design-innovative use of design in a product

Direct	11A. Direct Response – PRESS	THE TIMES OF INDIA	PHIREY ESHO KOLKATA	Bennett Coleman Co. Ltd.	Silver
Direct	11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)	Samsung Electronics	Bixby Voice Forever	Cheil India	Silver
Direct	11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)	Samsonite	#KeralaIsOpen	Autumn Grey	Gold
Direct	11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)	URI - The Surgical Strike	The Deceptive Strike \| Experience What A Surgical Strike Feels Like	Dentsu Webchutney	Bronze
Direct	11B. Direct Response – AV (TV Film / YouTube Film / Infomercial)	URI - The Surgical Strike	URI: Mission Torrents	Dentsu Webchutney	Gold
Direct	11C. Direct Response – Dimensional Mail (3D Pieces)	MAHINDRA RISE	SEHAT KA BATUA - THE HEALTH PURSE	GREY India	Silver
Direct	11C. Direct Response – Dimensional Mail (3D Pieces)	Aditya Birla Capital - Home Finance	Mood Board	pi communications pvt. ltd.	Bronze
Direct	11D. Direct Response – Flat Mail (without bulky enclosures)	Adidas India Pvt. Ltd.	The Real Kashmir	Cheil India	Bronze
Direct	11D. Direct Response – Flat Mail (without bulky enclosures)	Advertising Agencies Association of India (AAAI)	Thanks Piyush	FCBINDIA ADVERTISING LLP	Bronze
Direct	11E. Direct Response - Emailers : (need to include landing page wherever required)
Direct	11F. Direct Campaign using any two of the above
Direct	11G. Work done for Social Awareness or Charity Causes	Samsung Electronics	Bixby Voice Forever	Cheil India	Bronze
Direct	11G. Work done for Social Awareness or Charity Causes	Samsonite	#KeralaIsOpen	Autumn Grey	Gold
Direct	11G. Work done for Social Awareness or Charity Causes	MAHINDRA RISE	SEHAT KA BATUA - THE HEALTH PURSE	GREY India	Bronze
Direct	11G. Work done for Social Awareness or Charity Causes	Uri - The Surgical Strike	Mission: Torrents \| A campaign that changed an Indian law in 22 days	Dentsu Webchutney	Gold

Creative ABBY Awards - 2019
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY

Sr. No.	Agency/Organisation	Gold	Silver	Bronze	Total Metals	Total Points
Broadcaster of the Year
1	Sony Pictures Networks India Pvt Ltd	1	3	5	9	46
2	Star India Pvt. Ltd.		3	2	5	26
3	ABP News Network Pvt Ltd		1	1	2	10
4	Disney India			2	2	8
5	Viacom18 Media Pvt Ltd			2	2	8
6	ZEE Entertainment Enterprises Ltd.			2	2	8
7	Bennett Coleman Co. Ltd.			1	1	4
8	TV18 Broadcast Ltd.			1	1	4
	Grand Total	1	7	16	24	114
PR Specialist Agency of the Year
1	Dentsu Webchutney	5	4	2	11	72
2	Value 360 Communications		2	1	3	16
3	FCBINDIA ADVERTISING LLP		1	1	2	10
4	Ignite Mudra		1	1	2	10
5	Cheil India	1			1	8
6	Mathrubhumi Printing Publishing Co Ltd	1			1	8
7	Tetra Pak India	1			1	8
8	Madison Communications Private Limited		1		1	6
9	Mondelez India Foods Pvt. Ltd.		1		1	6
10	Creation:Open Minds			1	1	4
11	FrogIdeas			1	1	4
12	HCL Technologies			1	1	4
13	Isobar- Dentsu Aegis Network Communications India Pvt Ltd			1	1	4
14	Kommune Brand Communications			1	1	4
15	P.R Pundit Public Relations Private Limited			1	1	4
	Grand Total	8	10	11	29	168
Still Craft Specialist Agency of the Year
1	COG Digital + Design		3	2	5	26
2	AutumnWinter Communications Design		1	4	5	22
3	FCBINDIA ADVERTISING LLP		2	1	3	16
4	Open Strategy and Design			2	2	8
5	Cheil India			1	1	4
6	Makani Creatives Pvt Ltd			1	1	4
	Grand Total		6	11	17	80
Design Specialist Agency of the Year
1	COG Digital + Design		5	4	9	46
2	Open Strategy and Design	1	3	3	7	38
3	AutumnWinter Communications Design		2	1	3	16
4	FCBINDIA ADVERTISING LLP		2		2	12
5	Umbrella Design			2	2	8
6	GREY India		1		1	6
	Grand Total	1	13	10	24	126
Direct Specialist Agency of the Year
1	Dentsu Webchutney	2		1	3	20
2	Autumn Grey	2			2	16
3	Cheil India		1	2	3	14
4	GREY India		1	1	2	10
5	Bennett Coleman Co. Ltd.		1		1	6
6	FCBINDIA ADVERTISING LLP			1	1	4
7	pi communications pvt. ltd.			1	1	4
	Grand Total	4	3	6	13	74