Campaign India Team
Apr 09, 2016

Goafest 2016: JWT adds 30 metals, takes 47 Creative Abbys with 5 Golds; Publicis wins Best in Film Category, 4 Golds

DDB Mudra ends with four Golds, three on the last day; Sarva wins Best in PR Category for South Asia

Goafest 2016: JWT adds 30 metals, takes 47 Creative Abbys with 5 Golds; Publicis wins Best in Film Category, 4 Golds
J. Walter Thompson ended its campaign at the Creative Abbys of Goafest 2016 with 47 metals including five Golds. The agency added 30 metals to its tally from day two. 
 
On the third day of the festival, the agency bagged two Gold, 10 Silver and 18 Bronze Abbys. The Gold wins were for ‘Fountain of Sight’ for Eye Bank Co-ordination and Research Centre in the ‘Ambient Media’ category, and ‘Question, Kidding, Old Fashioned’ for Gender Violence in the Young Abby category.
 
Publicis Communications bagged the ‘Best of Category’ for its entry ‘A Giant’s Story’ for Ambuja Cements in the ‘Film Single’ category, besides ending with four Gold Abbys this year.
 
The agency added three Golds, four Silver and three Bronze metals on the last night, to end with 13 wins at Goafest 2016. Two of the Gold wins were for ‘A Giant’s Story’  in the ‘Film Single’ and ‘Integrated’ categories, and one was for ‘Nerolac Calendar’ for Nerolac Impressions in the Design category.
 
Sarva Integrated Colombo bagged the ‘Best of South Asia’ title in the Public Relations category for work on Mawbina Vesak Lanterns.
 
DDB Mudra added 18 metals to its tally from day two, which included three Gold, taking its total metal haul to 23. The two Gold wins were for the ‘Ode to the bug’ for Volkswagen in the ‘Film Single’ and ‘Digital’ categories. The other win was for ‘Paheli Ki Saheli’ for UNICEF in the ‘Film Single Category’. The agency also won three Silvers and 12 Bronze metals.
 
Dentsu Creative Impact added 10 metals to its 13 metals from day two, including one Gold. The Gold win was for ‘Soccer’ for Alzheimer’s and Related Disorders Society of India in the ‘Print Single’ category. The agency also won a Silver and eight Bronze Abbys on the last day of Goafest 2016.
 
Contract Advertising added 10 metals to its 16-metal haul from day two. On the last day's awards gala, it bagged a Gold, four Silver and six Bronze Abbys. The Gold win was for the campaign for CCTV Camera in the ‘Print Single’ category.
 
Alok Nanda added seven metals to its one Bronze win from day two. The haul consisted of a Gold, three Silver and three Bronze. The Gold win was for ‘Painful People’ for Filter Press in the ‘Design’ category.
 
Early Man Films bagged six metals - a Gold, three Silver and two Bronze. The Gold win was for ‘Ambuja Khali 75’ for Ambuja Cement in the ‘Film Craft’ category.
 
McCann Worldgroup bagged a Gold, three Silver and a Bronze Abby on the night. The Gold win was for ‘French Horn’ for Dabur Gastrina in the ‘Design Category’. 
 
Out of the Box added a Gold, two Silver and seven Bronze Abbys to its two-metal haul from day two. The Gold win was for ‘The Prodigies of Mother’s Pride’ for Mother’s Pride in the ‘Design’ category.
 
RK Swamy BBDO added a Gold and a Bronze to its one metal from day two. The Gold win was for the entry ‘Help the farmer’ forskymetweather.com in the ‘Digital’ category.
 
Experience Commerce bagged a Gold for the ‘#Pitchtoher’ entry for Lenovo in the ‘Digital’ category.
 
Hectic Content bagged one Gold for ‘The Calling’ for Anouk in the Special Category of ‘Gender Sensitive Advertising’.
 
Here is the metal tally for the Creative Abbys at Goafest 2016, by agency (ALL categories except Broadcast, Media, Publisher Abbys):
 
Agency Best of Category Gold  Silver Bronze Total
Contract Advertising   1 9 16 26
Rubecon Communications       1 1
Scarecrow Communications     1 10 11
J. Walter Thompson   5 21 21 47
Dentsu Creative Impact   2 3 18 23
Rediffusion Y&R     1 5 6
ideas@work     3 12 15
Cheil India   2 9 7 18
Taproot Dentsu   2 19 19 40
Makani Creatives     1 2 3
Autumn Winter Communications       5 5
Out of the Box   1 3 8 12
Alok Nanda   1 3 4 8
Publicis Film Single 4 4 4 13
McCann Worldgroup   1 5 1 7
Star India     1 3 4
Madison Media       4 4
Madison PR       5 5
Marico        1 1
20:20 MSL     1 1 2
Isobar India     1 1 2
Value360       1 1
Ketchum Sampark       1 1
Dentsu Webchutney   1 6 6 13
Sarva Integrated  PR 2     3
DDB Mudra   4 4 15 23
Adfactors PR     3   3
ITSA Brand Innovations     4 2 6
SapientNitro     2 2 4
Happy Creative Services   1     1
Seagull Advertising   1   1 2
Tonic Media     1   1
Pi communications       2 2
RK Swamy BBDO   1   2 3
IBS       7 7
Brave New World   1 1 3 5
Maxus     1   1
The Social Street     1   1
AIB Vigyapanti     1 1 2
Times Internet       1 1
Mindshare Fulcrum     1 2 3
Dentsu Marcom     2   2
Viacom18 Media     1   1
 
Flying Saucer Pictures     1 1 2
Early Man Film   1 3 2 6
Chris Chros Films     1 1 2
Crazy Few Films       1 1
Stirred Creative Advertising       1 1
Onads       1 1
Banana Brandworks       1 1
Enormous Brands       2 2
Three Bags Full       1 1
Hungama Digital       2 2
BC Webwise       3 3
Quasar Media     1 1 2  
Stark Communications       1 1
Red Fuse      1 1 2
Reprise Media       1 1
Experience Commerce   1     1
Plus One Design       2 2
Umbrella Design       2 2
Gasoline       1 1
Karigari Design       1 1
Sharpener       1 1
ADK Fortune     1   1
65th Communications     1   1
Innocean Worldwide       1 1
Hectic Content   1     1
Madison BMB       1 1
 
 
Here is the metal tally for the Creative Abbys at Goafest 2016, by agency (announced on day three):
 
Agency Gold  Silver Bronze Best of Category Total
J. Walter Thompson 2 10 18   30
Publicis  3 4 3 Film 11
Early Man Films 1 3 2   6
Flying Saucer   1 1   2
Chris Chros   1 1   2
Corcoise     1   1
Contract Advertising 1 4 5   10
Crazy Few Films     1   1
McCann 1 3 1   5
Taproot   13 9   22
Dentsu Creative Impact 1 1 8   10
Cheil India   4 3   7
Ideas@work   3 8   11
ITSA   2     2
Stirred Creative Advertising     1   1
Onads     1   1
Brave New World   1 2   3
Banana Brandworks     1   1
Dentsu Marcom   1     1
DDB Mudra 3 3 12   18
Dentsu Webchutney   2 5   7
Enormous Brand     2   2
Three Bags Full     1   1
Star India   1     1
Mindshare Fulcrum     1   1
Hungama Digital     2   2
BC Webwise     3   3
Madison Media     1   1
Isobar   1     1
RK Swamy BBDO 1   1   2
Rediffusion Y&R     1   1
ibs     5   5
Stark     1   1
Red Fuse   1 1   2
Reprise Media     1   1
Experience Commerce 1       1
Plus One Design     2   2
Umbrella Design     2   2
Alok Nanda  1 3 3   7
Makani Creative     1   1
Out of the Box 1 2 7   10
Gasoline     1   1
Sharpener     1   1
Karigari Design     1   1
Autumn Winter     2   2
ADK Fortune   1     1
65th Communications   1     1
Innocean      1   1
Seagull     1   1
Madison BMB     1   1
Hectic Content 1       1
AIB Vigyapanti     1   1
Sarva Integrated       PR  
Quasar   1 1   2
 
Here are the winners by entry on day three (click for fullsize)

Also read: Goafest 2016: J. Walter Thompson bags three Golds in 17-metal tally on Day Two

 
Source:
Campaign India