Lodestar UM bagged three Gold, four Silver and two Bronze awards at the Media Abbys on day one of Goafest 2015.
Mindshare was the most awarded agency with 11 metals on the night which included a Gold, four Silver and six Bronze trophies. A total of 74 metals were awarded this year. The number of entries to the Media Abby competition was 674.
Two of Lodestar UM’s three Golds were for work done on Tata Motors. The other was for Nerolac. The agency bagged a Gold in the ‘Best use of TV’ category for Zest for Tata Motors; a Gold in the ‘Best use of Cinema’ for Tata Safari Storme; and a Gold for Nerolac in the 'Best Use of Ambient Media' category.
Mindshare India bagged its Gold for Nike’s ‘Make Every Yard Count’ in ‘Best use of Digital Display Advertising’.
Mediacom bagged a Gold, besides two Silver and two Bronze trophies. The Gold win was for Snickers in the ‘Best use of Digital Search’ category.
Initiative bagged a Gold, a Silver and a Bronze award. The Gold win was for Durex in the ‘Best use of Digital Content Creation Strategy’ category.
ZenithOptimedia too bagged a Gold, a Silver and a Bronze. The agency's Gold was for Olx.in in the ‘Best use of Special Events and Stunts/Live Advertising’ category.
Vizeum India also bagged three metals -- a Gold and two Bronze trophies. The Gold win was for MTV Campus Diaries in the ‘Best use of Experiential Including Large Events' category.
Mindshare Sri Lanka won two metals, a Gold and Bronze. The Gold was for Lifebuoy in the ‘Best use of Integrated campaign (South Asia)' category.
TBWA\ Sri Lanka, Cheil and MEC bagged a Gold each on the night. TBWA\’s win was for Ceylon Today & Mawbina National Newspapers in the ‘Best use of Newspapers and Magazine’ category.
Cheil’s Gold was for Halonix in the ‘Best use of Outdoor’ category.
MEC’s Gold was for Ceat Tyres in the ‘Best use of Mobile Medium’ category.
View all the winners by entry and agency here:
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