Campaign India Team
May 30, 2014

Goafest 2014 Publisher Abbys: BCCL strikes three Golds; Chitralekha, DB Corp, Forbes India and Kasturi & Sons one each

Hindustan Media Ventures tops tally with six awards; BCCL nets five

Goafest 2014 Publisher Abbys: BCCL strikes three Golds; Chitralekha, DB Corp, Forbes India and Kasturi & Sons one each

Bennett Coleman and Co. bagged three Gold metals in the inaugural Publisher Abby competition at Goafest 2014. The company also bagged a Silver and Bronze to take its total tally to five.

Its Gold wins came for ‘MT Helpline’ for Maharashtra Times and ‘I Lead India - Organ Donation Day’ for The Times of India, in the category ‘CSR/Cause Related Marketing Initiative in Traditional or Online Space’. The other Gold came in the ‘Best Brand Innovation in Magazines Printed or Online’ category for The Times of India entry ‘A Live’.

Chitralekha bagged three metals (a Gold and two Silvers). The Gold win came for entry titled ‘Fruits of Independent Hasn’t Reached All) in ‘The Most Creative Cover Design for a Printed Magazine’ category.

DB Corp also won a total of three metals on the night (a Gold, Silver and Bronze). The Gold win came for Dainik Bhaskar entry titled ‘Unmetro Your Mind – Marketing the Newspaper by Marketing the Markets’ in the ‘Best Marketing of a Printed Newspaper/Edition’ category.

Forbes bagged a Gold for its entry ‘Volvo Cars Video in Print’ in ‘Best Brand Innovation in Magazines Printed or Online’ and Kasturi & Sons bagged a Gold for The Hindu Tamil in the category ‘The World Comes alive in Tamil’.

Hindustan Media Ventures bagged a total of six metals, the most in the Publisher Abbys, with two Silver and four Bronze metals.

Source:
Campaign India

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