Campaign India caught up with CVL Srinivas, CEO, GroupM South Asia, and member of the Media Abby jury for 2014 at Goafest.
May 30, 2014
Goafest 2014: Media Abby Jury-speak: CVL Srinivas, GroupM
Countdown begins; Media, Publisher Abby winners to be announced tonight
The Media and Publisher Abby winners are to be announced at a gala tonight (29 May).
On quality of entries...
Overall the quality of media entries was just about average this year. I think what was a bit of a let-down were entries in mass media categories (radio, print, television, outdoor). Frankly, some of them looked quite tired. On the other hand, we had pretty good entries in digital and content. Overall, I would say quality for digital went up, while entries for mass media went down.
On creative agencies and integrated efforts winning at media competitions...
I wouldn’t fully agree. By that token, a lot of media agencies are also winning creative awards. Great ideas can come from anywhere.
On greater collaboration between agency partners...
Absolutely, as an ecosystem we have got too fragmented. There are signs of some kind of re-integration happening at various levels across different networks.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
23 minutes ago
Google delays cookie deprecation again: APAC adtech ...
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
Advertising
21 hours ago
BJP leads online political ad space with INR 19.1 ...
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Advertising
22 hours ago
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Advertising
23 hours ago
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.