Campaign India Team
May 30, 2014

Goafest 2014: Media Abby Jury-speak: CVL Srinivas, GroupM

Countdown begins; Media, Publisher Abby winners to be announced tonight

Goafest 2014: Media Abby Jury-speak: CVL Srinivas, GroupM

Campaign India caught up with CVL Srinivas, CEO, GroupM South Asia, and member of the Media Abby jury for 2014 at Goafest.

The Media and Publisher Abby winners are to be announced at a gala tonight (29 May).
 
On quality of entries...
Overall the quality of media entries was just about average this year. I think what was a bit of a let-down were entries in mass media categories (radio, print, television, outdoor). Frankly, some of them looked quite tired. On the other hand, we had pretty good entries in digital and content. Overall, I would say quality for digital went up, while entries for mass media went down.
 
On creative agencies and integrated efforts winning at media competitions...
 
I wouldn’t fully agree. By that token, a lot of media agencies are also winning creative awards. Great ideas can come from anywhere. 
 
On greater collaboration between agency partners...
 
Absolutely, as an ecosystem we have got too fragmented. There are signs of some kind of re-integration happening at various levels across different networks.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.