Setting the tempo for Goafest 2013, the Advertising Conclave on 4 April gave agencies the opportunity to listen to client perspectives under the theme ‘Time to Listen’.
Kicking off the Advertising Conclave, HUL’s Nitin Paranjpe spoke about the shift from creating a myth and communicating it to finding a truth and sharing it – and winning back consumer trust. Read more on what he had to say:
RS Sodhi, MD, GCMMF (Amul), in his maiden appearance at an advertising conference, spoke of the changes he would like to see at the ad industry end. Read more:
Arundhati Bhattacharya, MD, SBI Capital Markets, and Suresh Bandi, deputy managing director, Panasonic India, underlined the need for results-driven advertising and performance-based fees.
Harit Nagpal, MD and CEO, Tata Sky; Arunabh Das Sharma, president - revenue, Bennett Coleman and Co.; and , Sunil Alagh, founder, CEO, SKA Advisors reflected on business and media complexities, client-agency relationships and talent issues in advertising.
While the Advertising Conclave explored what clients expect from agency partners, Campaign India asked adlanders for their wish list from clients