Goafest 2012: 'Marketing Wizards' launched to attract young marketers

The programme is an initiative wherein each ISA member can nominate up to two rising stars from their marketing teams under the age of 30 years to experience Goafest 2012. This offer is available at a discounted fee of Rs. 6000 only. This amount will covers two nights at a five star hotel, food and beverages, local transportation, seminars, award shows and much more with no further costs.

 

Speaking about the programme, Arvind Sharma, chairman, Goafest 2012, said, “This year we are focusing on getting clients to Goafest 2012. We hope to see many more senior marketers and a large contingent of young advertisers at the festival. Marketing Wizards has been created as an initiative to drive young advertisers’ participation and ensure that everyone is aware of what is in store for them at Goafest 2012.”

 

Noting that there are many firsts for Goafest 2012 like the inclusion of SAARC nations and Grand Prixs across categories, Sharma added, “The latest is the addition of Marketing Wizards. This will be an ideal platform for marketers to reward their rising stars. Goafest 2012 will not only help them widen their advertising horizons they will also have a great time at the event."

 

Bharat Patel, chairman, ISA said, “We welcome this outstanding initiative from AAAI and Goafest to increase participation of our members and specifically their rising stars. Successful partnerships between advertisers and their advertising agencies are fundamental to the success of brands. In many ways, Goafest and the Abbies are a celebration of this success. Equally they are opportunities for our bright young marketers to imbibe and learn. I believe our rising stars will benefit immensely by actively participating in this opportunity. The ‘Marketing Wizards’ initiative is indeed very attractive and I am sure our members will make the most of it.”

 

For the record, Goafest 2012 is being organized by AAAI and Ad Club Bombay in partnership for the fifth year and will be held on 20 - 21 April at the Zuri White Sands in South Goa. It will be preceded by the advertising conclave on 19 April.