Go Colors launches MostlySane Collection with Prajakta Koli in new campaign

Go Colors has unveiled the MostlySane Collection, created in partnership with digital creator and actor Prajakta Koli. The launch marks a notable step for the brand as it expands its contemporary fashion offering and strengthens its connection with India’s digitally native audience. The Go Colors x Prajakta Koli campaign has been designed to speak directly to trend-led consumers who engage heavily with online culture.

The campaign film draws from the visual language of internet content, referencing viral formats and social-first storytelling rather than traditional advertising structure. This approach is aligned with Koli’s persona and the way her audience engages with fashion and digital content. The creative idea, ‘Always Trending. Always Stylish.’, shapes the narrative, which focuses on real-life moments, everyday moods and expressive dressing. The intention is to reflect how young India wears fashion day-to-day: casual, spontaneous and mood-driven.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Prajakta Koli (@mostlysane)

Koli’s humour and relatability influence the tone of the film, helping the communication feel authentic and familiar. The styling emphasises versatility and comfort, with each look built around trend relevance and ease of wear. Koli selected outfits she felt closely aligned with her personal style, ensuring the visuals appear natural while showcasing how the collection works across a range of settings. The MostlySane Collection features five bottomwear styles: denim skirts, denim cargos, cargo pants, parachute pants and cargo sweatpants, aimed at young women seeking fashion that balances comfort with trend-focused design.

The shoot process incorporated improvisation from Koli, whose spontaneous inputs were included in the final edit. These elements were intended to heighten authenticity and align the film more closely with her creative personality. The collection blends relaxed fits, functional details and adaptable styling to align with global fashion trends, while maintaining everyday utility.

Gautam Saraogi, founder and CEO at Go Colors, said: “This launch is a landmark in our commitment to modern fashion. Young consumers today want fashion that is expressive, effortless to wear, and fits seamlessly into their lifestyles. Prajakta brings that perspective naturally, and working with her has enabled us to build a collection that feels current, relatable and thoughtfully designed. With the MostlySane Collection, Go Colors reaffirms its mission to make stylish, versatile and modern bottomwear accessible to women everywhere.”

The collaboration supports Go Colors’ broader strategy to engage younger and more style-conscious consumers. With relaxed silhouettes gaining momentum in India and internationally, the MostlySane Collection reinforces the brand’s positioning within contemporary bottomwear and strengthens its presence among trend-driven audiences.