Judging begins on 23 March in Singapore
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IPG Mediabrands is the incumbent on the account.
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Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
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The holdco’s cost-cutting reductions in workforce and office space led to profit.
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.
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