SuperGuard appoints Jack in the Box Worldwide for digital

No multi-agency pitch involved

Apr 04, 2022 05:25:00 AM | Article | Campaign India Team

Jack in the Box Worldwide has bagged the digital mandate of SuperGuard.
SuperGuard is an eco-friendly home cleaning range part of Triveni Engineering and Industries. The account was won without a multi-agency pitch.
Akash Premsen, VP – strategy and business head – Triveni Brands, Triveni Engineering, said, “With SuperGuard’s revolutionary product line, we aim to disrupt the home cleaning category by not only providing an eco-friendly alternative, but also a superior product that is pocket-friendly. With JITB’s strong creative acumen and strategic thinking, we are confident of achieving this goal.”
Rishi Sen, managing partner, Jack in the Box Worldwide, said, “We are excited to be partnering with SuperGuard! While everyone speaks about being environmentally conscious and the need for safer products, the segment is still highly untapped and has huge potential. The team at JITB aims to position the brand as a category leader that not only appeals to the homemakers of yesterday but the nuclear families and KOLs of today. As a group of strategists, analysts and specialists, the challenge lies in front of us to successfully build a one-of-a-kind brand from the ground up across various markets and touchpoints."