Campaign India Team
Jan 28, 2016

Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers

Will address audience on 'Content is King. Distribution is God' on day two of the four-day festival

Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers
Roopak Saluja, founder and CEO of The 120 Media Collective and Sooperfly, will be among the speakers at Adfest 2016. 
 
Saluja will speak on 'Content is King. Distribution is God!', on day two of the festival which begins on 16 March 2016 in Pattaya.
 
Saluja, said, "The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences. During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”
 
Jimmy Lam, president, Adfest, said, "I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology."
Source:
Campaign India

Related Articles

Just Published

Premium
Images from the IAA Olive Crown Awards 2019
Premium
2 days ago

Images from the IAA Olive Crown Awards 2019

Here are images from the only advertising awards that honours brands that promote sustainability

Premium
McDonald's takes away your right to choose
Premium
2 days ago

McDonald's takes away your right to choose

As an initiative to encourage more and more people to vote, McDonald's took up a unique activation on Election Day in Hyderabad

Premium
Wunderman Thompson and The Social Street sweep the IAA Olive Crown Awards 2019
Premium
2 days ago

Wunderman Thompson and The Social Street sweep the ...

Wunderman Thompson also bagged the campaign of the year title

Premium
Ajay Row joins DAN Consult
Premium
2 days ago

Ajay Row joins DAN Consult

He will be based out of Mumbai