Geometry Global | Encompass Network India has appointed Aaradhee Mehta as vice president for the shopper marketing vertical. She will report to group COO Rahul Saigal.
Mehta has been part of teams that have set up two shopper marketing practices in India -- OmniSpace Retail and Saatchi & Saatchi X. She has also been credited with launching 'Customer Experience' as a key discipline at Reliance Brands. Prior to specialising in shopper marketing, she has worked with Lowe, JWT and Bates.
Mehta said, "I’m excited to lead the shopper marketing practice for the country's largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India."
Prior to this appointment, Nyka Miglani headed the shopper marketing function. She moved out of the agency three weeks ago, relocating to Dubai.
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