Campaign India Team
Dec 03, 2015

Geometry Encompass gets Aaradhee Mehta to head shopper marketing

Nyka Miglani, the previous head of the function, has moved to Dubai

Geometry Encompass gets Aaradhee Mehta to head shopper marketing
Geometry Global | Encompass Network India has appointed Aaradhee Mehta as vice president for the shopper marketing vertical. She will report to group COO Rahul Saigal. 
 
Mehta has been part of teams that have set up two shopper marketing practices in India -- OmniSpace Retail and Saatchi & Saatchi X. She has also been credited with launching 'Customer Experience' as a key discipline at Reliance Brands. Prior to specialising in shopper marketing, she has worked with Lowe, JWT and Bates.
 
Mehta said, "I’m excited to lead the shopper marketing practice for the country's largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India."
 
Prior to this appointment, Nyka Miglani headed the shopper marketing function. She moved out of the agency three weeks ago, relocating to Dubai.
Source:
Campaign India

Related Articles

Just Published

2 hours ago

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

4 hours ago

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

4 hours ago

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

5 hours ago

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.