Campaign India Team
Dec 03, 2015

Geometry Encompass gets Aaradhee Mehta to head shopper marketing

Nyka Miglani, the previous head of the function, has moved to Dubai

Geometry Encompass gets Aaradhee Mehta to head shopper marketing
Geometry Global | Encompass Network India has appointed Aaradhee Mehta as vice president for the shopper marketing vertical. She will report to group COO Rahul Saigal. 
 
Mehta has been part of teams that have set up two shopper marketing practices in India -- OmniSpace Retail and Saatchi & Saatchi X. She has also been credited with launching 'Customer Experience' as a key discipline at Reliance Brands. Prior to specialising in shopper marketing, she has worked with Lowe, JWT and Bates.
 
Mehta said, "I’m excited to lead the shopper marketing practice for the country's largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India."
 
Prior to this appointment, Nyka Miglani headed the shopper marketing function. She moved out of the agency three weeks ago, relocating to Dubai.
Source:
Campaign India

Related Articles

Just Published

12 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

13 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

13 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

13 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here