Rahat Kapur
Mar 07, 2025

Gender equality is everyone’s fight—so why is marketing at the frontline?

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.

Photo: Shutterstock.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

13 hours ago

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

20 hours ago

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

21 hours ago

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

21 hours ago

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.