Geetanjali Chugh Kothari moves to Future Generali India Life Insurance

Future Generali India Life Insurance has announced the appointment of Geetanjali Chugh Kothari as chief marketing officer. 

 

As CMO, she has been tasked to lead the organisation's marketing, communications, digital, and customer experience initiatives. 

 

She moves from Bharti Axa Life Insurance, where she was head - marketing and corporate communications. Based in Mumbai, she will report to Bruce de Broize, managing director and CEO, Future Generali India Life Insurance.

 

Broize said, “Geetanjali's extensive work experience in the BFSI and insurance sectors, coupled with her expertise in driving strategic initiatives centred around innovation, sustainability, customer experience, and business enablement, make her an exceptional addition to our dynamic leadership team as our new CMO. I am confident Geetanjali will be a great asset to the company and will strategically lead the marketing team and enable the organisation to deliver on our customer lifetime partner objectives.”

 

Kothari said, “I am thrilled to be joining Future Generali India Life Insurance. Generali Group’s rich legacy of 190 years across the globe and its commendable contributions to the insurance sector inspire me. I am grateful for this opportunity and eager to collaborate with the leadership team. Drawing from my past experiences, my goal is to position marketing and communication as essential contributors to the brand's preference and organisation goals, and our commitment to being a lifetime partner to our customers. Through thoughtful and innovative practices, we will strive to create meaningful connections and lifetime value for our customers.”

 

In a career spanning 17 years, she has also worked with Future Group, HT Media, and Mudra Max.