Campaign India Team
Apr 13, 2011

GEC stakes: STAR Plus strikes back

Back to comfort zone

GEC stakes: STAR Plus strikes back

 

After an aberrant week when they slipped to #2 in week 14, STAR Plus bounced back to occupy the leader's spot among Hindi general entertainment channels, delivering a whopping 334 GRPs in week 15 (TAM, HSM, CS4+).
 
Colors went back to number two, with 249 GRPs.
 
Zee improved to 221 GRPs, up from 171, Sony to 152 GRPs, up from 120, and SAB  to 139 GRPs, up from 127.
 
Imagine hit a new low with 58 GRPs.
Source:
Campaign India