Most GECs perform better in Week 23
Both STAR Plus and Colors showed improvements in their GRP performances in Week 23.
STAR Plus still ruled with 289 GRPs, a rise in 6 GRPs from last week. Narrowing the gap, Colors moved up 15 GRPs from 230 to 245 this week.
Zee TV rose from 181 GRPs to 183 this week. Sony almost caught up with it by garnering 181 GRPs.
Sab increased to 147 GRPs from 128, Imagine got 85 GRPs (70 last week).
Star One fell to 37 GRPs from 40 this week, and Sahara One dropped from 32 GRPs to 27 GRPs.
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Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
Asia-Pacific recorded a growth decline of 7.4%.
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From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.
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