Most GECs perform better in Week 23
Both STAR Plus and Colors showed improvements in their GRP performances in Week 23.
STAR Plus still ruled with 289 GRPs, a rise in 6 GRPs from last week. Narrowing the gap, Colors moved up 15 GRPs from 230 to 245 this week.
Zee TV rose from 181 GRPs to 183 this week. Sony almost caught up with it by garnering 181 GRPs.
Sab increased to 147 GRPs from 128, Imagine got 85 GRPs (70 last week).
Star One fell to 37 GRPs from 40 this week, and Sahara One dropped from 32 GRPs to 27 GRPs.
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
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Watch the film conceptualised by Grey Group India here
Watch the film conceptualised by Social Panga
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At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
