Campaign India Team
Feb 23, 2012

GEC Ratings: Star Plus consolidates its lead with a gain in week 7

Star Plus gained by 25 GRPs

GEC Ratings: Star Plus consolidates its lead with a gain in week 7

According to TAM, Star Plus consolidated its lead with a 25 GRP rise to reach 298 GRPs in week 7 '12.

Sony's GRP gain by one point saw it open up a gap with third placed Colors and fourth placed Zee as the two channels lost GRPs. Sony ended the week with 210 GRPs, while Colors ended with 193 (dip of 15 GRPs) and Zee with 179 (dip of 13 GRPs).

Sab lost one GRP to end at 141. Imagine TV ended the week at 58 GRPs, followed by DD1 who ended at 45 GRPs, one ahead of Sahara One.

The top ten Hindi GEC programmes of week 7 were:

Rank Channel Programme Air date TVR
1 Star Plus DIYA AUR BAATI HUM 16/02/2012 6.12
2 Star Plus IS PYAAR KO KYA NAAM DOON 17/02/2012 5.24
3 Star Plus SAATHIYA SAATH NIBHANA 15/02/2012 5.08
4 Colors UTTARAN 14/02/2012 4.44
5 Star Plus EK HAZARON MEIN MERI BEHNA HAI 15/02/2012 4.19
6 Star Plus YEH RISHTA KYA KEHLATA HAI 17/02/2012 4.18
7 Sony Entertainment TV CRIME PATROL 18/02/2012 3.92
8 Sony Entertainment TV C.I.D 18/02/2012 3.84
9 Colors
BALIKA VADHU
13/02/2012 3.81
10 Sab TAARAK MEHTA KA OOLTAH CHASHMA 16/02/2012 3.59

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

2 days ago

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

2 days ago

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

2 days ago

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.