Sony stays ahead of SAB
STAR PLus dropped, for the first time in the past few months, below the 300 GRP mark to deliver 299 GRPs (Week 8, TAM, HSM, CS4+), just 16 GRPs ahead of Colors at 283.
Zee TV delivered 210 GRPs.
Sony and SAB continued to do battle, delivering 143 and 134 GRPs respectively.
Imagine continued the disappointing run, dropping to 75 GRPs in the week in review.
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Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
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The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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