Sony stays ahead of SAB
STAR PLus dropped, for the first time in the past few months, below the 300 GRP mark to deliver 299 GRPs (Week 8, TAM, HSM, CS4+), just 16 GRPs ahead of Colors at 283.
Zee TV delivered 210 GRPs.
Sony and SAB continued to do battle, delivering 143 and 134 GRPs respectively.
Imagine continued the disappointing run, dropping to 75 GRPs in the week in review.
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Watch the film conceptualised by Lowe Lintas here
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The findings also state that influencer marketing could become a part of affiliate campaigns
Watch the film conceptualised by Songfest here
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Will continue to be a part of the agency’s Exco
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