Campaign India Team
Sep 14, 2011

GEC Ratings: Sony drops points but retains second position

Star Plus continues to lead the pack with 307 GRPs

GEC Ratings: Sony drops points but retains second position

Star Plus continues its stay at the top of Hindi GECs according to TAM ratings available for Week 37, 2011. The channel registered 307 GRPs; an increase of 7 points from previous week’s 300 GRPs. Sony retained their second position despite losing 15 points to register 243 GRPs.  Colors too lost points this week, and registered 233 GRPs to maintain their third position.

Zee TV, which had registered 198 GRPs last week, closed at 182 GRPs. Sab dropped from 117 GRPs to 112 GRPs, while Imagine dropped from 72 GRPs to 68 GRPs. Star One and Sahara One registered 41 GRPs and 31 GRPs respectively.

Star Plus’ ‘Saathiya Saath Nibhana’ was the most viewed program of the week with 6.17 TVR on Monday, 5 September. ‘Balika Vadhu’ aired on Colors on Tuesday, 6 September followed with 5.19 TVR. Sony’s ‘Kaun Banega Crorepati’ registered 5.03 TVR on Wednesday, 7 September to be the third most viewed program of the week. 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Brand's Suntory Myanmar looks to gift a boost of ...

Grip Digi has conceptualised the campaign

14 hours ago

Blog: The CEO as brand ambassador - how 'Mahashay' ...

The author asks if this strategy can work and looks at which CEOs have succeeded as brand ambassadors and who have not

16 hours ago

BBDO to handle Dynapar QPS' creative mandate

Account won post a multi-agency pitch

18 hours ago

West India to bounce back from Covid setback ...

Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'