Otherwise, it's status quo
Colors' Bigg Boss' finale delivered 6.7 TVRs, the highest rating for a reality show since Jan 2010, helping the channel reach 296 GRPs (Wk 2, TAM, HSM, CS4+).
STAR Plus continued to rule with 379 GRPs.
Zee rose marginally to 232 GRPs while Sony dipped a tad to 168 GRPs.
SAB and Imagine, too, slid slightly to 138 GRPs and 76 GRPs respectively.
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The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
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An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
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