Campaign India Team
Jan 12, 2011

GEC Ratings: Bigg Boss delivers big

Otherwise, it's status quo

GEC Ratings: Bigg Boss delivers big

Colors' Bigg Boss'  finale delivered 6.7 TVRs, the highest rating for a reality show since Jan 2010, helping the channel reach 296 GRPs (Wk 2, TAM, HSM, CS4+).

STAR Plus continued to rule with 379 GRPs.

Zee rose marginally to 232 GRPs while Sony dipped a tad to 168 GRPs.

SAB and Imagine, too, slid slightly to 138 GRPs and 76 GRPs respectively.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

2 hours ago

Marriott Bonvoy makes loyalty feel intuitive in new ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

2 hours ago

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

3 hours ago

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.