Gautam Mehra, former chief data and product officer – Apac, Dentsu International, will be joining the recently announced SaaS start-up ProfitWheel as a co-founder.
ProfitWheel also has Vivek Bhargava, former head, Dentsu Performance Group and Aman Khanna former director – customer success, Nielsen, as co-founders.
ProfitWheel is a product company that focusses on creating a customer-data-led marketing intelligence platform for the direct-to-consumer world.
Bhargava said, “Gautam and I have worked together for over a decade, and I am delighted to have him on board as a co-founder. Under his leadership, we will have an increased focus on driving tech innovations and building new products that will enable true intelligence in the mar-tech ecosystem. His past experience of solving a problem, local to each market and driving a global product-led solution is precisely what we intend to deliver at ProfitWheel. His appointment further strengthens our commitment towards enabling marketers to see ‘profit as a service’ by helping them acquire highly profitable customers through our marketing tech stack.”
Mehra said, “I am looking forward to being a part of the team and starting this new journey. I am driven by building products that solve large business challenges, and this feels like the right time to build something new, as ad tech reinvents itself. With ProfitWheel, we are focused on solving the biggest problems for D2C brands on effective customer acquisition, enhanced profitability, marketplace expansion and growth in the most privacy-compliant manner.”
Mehra started his career as an entrepreneur with a web engineering firm Sigel Web Solutions. He has also worked with Ultraviolet Digital Solutions, Ignitee and Pintstorm.
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