Bombay Shaving Company has announced the appointment of Gauri Malhotra as chief marketing officer.
She moves from Dr Vaidya's, RPSG Group, where she was vice president and business head.
Shantanu Deshpande, founder and CEO, Bombay Shaving Company & Bombae, said, "We're lucky to have someone of Gauri's calibre join us. Gauri is an exceptional marketing leader with a fantastic track record of taking products and brands from concept to substantial market share, without losing intimacy with the consumer. I have no doubt she will make us sharper, stronger, and help us change the game. I wish her a happy and rewarding journey with us."
Malhotra said, "I believe that Bombay Shaving Company & Bombae are incredible consumer opportunities to build a distinctive brand, future-facing innovations and sustainable solutions for the new young India. I'm delighted to join Shantanu, Deepak and the incredible team on their mission to build an Indian MNC."
In a career spanning over 19 years, she has also worked with Marico and Perfect Relations, among others.
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