G2W Inc, a wholly owned subsidiary of Games2win has launched Invizi Ads, a tool through which game developers can monetize the distribution of their online content.
Explaining the Invizi model, Alok Kejriwal, founder and CEO, Games2win, said, “A year ago, Games2win discovered that once they published a game on their site, thousands of other sites would copy and paste these games on their sites – almost following an unwritten protocol on the Internet to share and swap original content. While this resulted in massive distribution for the game developers, there was no revenue benefit accruing to them. The quest to capture this large economic gap led to the creation of Invizi Ads.”
This is how the Invizi Ads concept works: game developers insert an ad code in their games before releasing it on the web. Then depending on whether they have a license or revenue sharing model with other gaming partner portals, they can turn these ads to be either visible or invisible on these portals.
This allows advertising companies a larger spread and reach of their campaign and also helps generate revenues for the game developers for every game played. Invizi Ads are played across 2000+ online game sites by consumers across 150 countries. Potential advertisers can select their geography of choice and then target consumers playing games in those markets.
Kejriwal feels that today the consumer has accepted the concept of online content being subsidized by advertising. Pointing to high CTR’s (click through rates) on gaming content, he believes that consumers seem to be more receptive to ‘in your face direct ads’ than ‘ads somewhere around the page’ that they may find hard to discover.
Games2win has signed on Addictinggames.com (a Viacom Company) to pilot the network. It is presently aggressively building its presence in the US and Western European markets.