Vinita Bhatia
Apr 14, 2025

Shaadi, skins and synergy: BGMI’s campaign ups the game

Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection

Krafton India and 22feet Tribal WW launched a three-day BGMI event, spotlighting connection over combat.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

14 hours ago

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

16 hours ago

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

16 hours ago

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

18 hours ago

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.