Campaign India Team
Sep 09, 2008

Future TV appoints Ashim Mohanty as content head

Future Media has appointed Ashim Mohanty as content head for Future TV. In his new role, Mohanty will be responsible for the content that will play on Future TV and will report to Vishakha Singh – director, marcom and strategy. Mohanty comes from Times Now where he was head of (on-air) promos and packaging team. Prior to Times Now, he worked with CNBC - TV 18 where he handled graphics for various entertainment shows.

Future TV appoints Ashim Mohanty as content head

Future Media has appointed Ashim Mohanty as content head for Future TV. In his new role, Mohanty will be responsible for the content that will play on Future TV and will report to Vishakha Singh – director, marcom and strategy.
Mohanty comes from Times Now where he was head of (on-air) promos and packaging team. Prior to Times Now, he worked with CNBC - TV 18 where he handled graphics for various entertainment shows.
Commenting on the appointment, Singh said, "Crisp content on in-store television attracts eyeballs. The storytelling has to be done within 30 to 60 seconds. Having worked in promos and in news television where every second is contextual, Ashim brings in the fire power to grow Future TV's engagement with its viewers. His appointment will fuel contextual content on-air."  
 
 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Safety concerns rise as MDH and Everest spices face ...

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

18 hours ago

Times of India launches 'My City, My Art' challenge ...

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

20 hours ago

Goafest unveils 'age of adaptability' theme for 2024

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

20 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.