Future Media has appointed Ashim Mohanty as content head for Future TV. In his new role, Mohanty will be responsible for the content that will play on Future TV and will report to Vishakha Singh – director, marcom and strategy.
Mohanty comes from Times Now where he was head of (on-air) promos and packaging team. Prior to Times Now, he worked with CNBC - TV 18 where he handled graphics for various entertainment shows.
Commenting on the appointment, Singh said, "Crisp content on in-store television attracts eyeballs. The storytelling has to be done within 30 to 60 seconds. Having worked in promos and in news television where every second is contextual, Ashim brings in the fire power to grow Future TV's engagement with its viewers. His appointment will fuel contextual content on-air."
