Campaign India Team
Jul 16, 2009

TAG Media Network ties up with Future TV

TAG Media Network has announced a strategic marketing tie-up with Future TV, to form a pan-India in-store television presence. The two networks, which will continue to be separately owned, will be present at over 556 stores across retail chains like Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.

TAG Media Network ties up with Future TV
TAG Media Network has announced a strategic marketing tie-up with Future TV, to form a pan-India in-store television presence. The two networks, which will continue to be separately owned, will be present at over 556 stores across retail chains like Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.

Announcing the tie-up, Dan Ginsburg, TAG CEO said, "Through this association, TAG will be responsible for marketing the combined network and will provide input on operations, programming, and quality control. This will prove beneficial not only to all the advertisers, but also to the Future Group and TAG, with our expertise in a seamless, cost-effective and dominant network in the industry.” 

Commenting on this tie-up, Sandip Tarkas, President, customer strategy of Future Group said, “Our intention is to have a dominant position in every vertical that we are present in – be it in retail or in media. Digital TV in retail stores is an area that we want to dominate. This is the medium that is best suited for last inch conversion for brands – the distance between a brand’s spend and the consumers spends are minimum here. Adding TAG’s expertise in the in-store television segment will benefit the Future Group and our customers as a whole. Together we have almost total run of the retail television market. I believe, this is a true win-win alliance.”

 

Source:
Campaign India