Foodland Fresh, the retail chain of food and grocery stores, has hired Future TV to install and operate its screens at its outlets across Mumbai, Navi Mumbai and Thane. It will air content relevant to its consumers and contextual to the food and grocery format and its ambience.
Ajay Bose, director, business development, Future Media said "Future TV is dedicated to aggregating consumers across various spaces of consumption within and outside the Future Group. Foodland Fresh is a successful food and grocery format with a wide spread across various neighborhoods in the city, which will help make Future TV's reach more forceful and will give advertisers a more varied consuming audience."
Ivan Rodrigues, vice president – formats and marketing, Foodland Fresh said, "Future TV is a renowned consumer brand in the retail space, having access to a large bouquet of brands which will prove beneficial for us too."
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