Future Brands ropes in Alpana Parida as president of DMA

Future Brands has appointed Alpana Parida as the president of DMA, a strategic branding and design firm it acquired last year. Parida's last assignment was with Tanishq as head - marketing and merchandising.At DMA, Alpana’s long term responsibility would be to fuel growth and create scale for the business. A management graduate from IIM Ahmedabad, she has previously worked with Rediffusion Y&R, Titan among others.