FoxyMoron has announced the elevation of Prachi Bali as national head, client partnerships. This is in addition to her current role as business head for North India.
She will report to Pratik Gupta and Suveer Bajaj, co-founders of Zoo Media and FoxyMoron.
Gupta said, “Prachi has been one of the most integral parts of our agency journey over the last seven years. She has some of the best client relationships owing to the fact that she invests in solving their business problems and internally successfully builds great teams. We want to harness her ambition of sustainably working with some of the biggest global brands and ensuring that they continue to work with us for a long period of time. I am personally excited about this role for Prachi and I believe she will take the organisation to greater heights.”
Bajaj said, “FoxyMoron has been growing at a rapid pace since we started back in 2008. We are keen on not just signing clients but being their business partners in the truest sense there is, that is being as invested in the growth of their business as much as they are. Prachi, over the last four years as business head, North, has done just that. She’s proved her mettle with strong client relationships and a deep understanding of business and we are excited to use her experience and endurance across the board.”
Bali had joined FoxyMoron as account manager in 2013.