WPP’s Atticus Awards for 2011, for original published work on subjects of relevance to marketers, have been announced.
Three papers from India have won a ‘Certificate of Merit' this year.
In the category Consumer Insights, a paper by Shaziya Khan from JWT Mumbai titled ‘Changing India, a JWT Perspective’ won a Certificate of Merit.
Winning the same honour in the same category was ‘Facebook Fan Pages in India – Likes are not Skin Deep. What to do to engage Social Media Consumers in India’ authored by
Sandeep Budhiraja and Devdarshini Mhatre of TNS Mumbai.
The paper ‘Too Much Reality? The Perils of Easy Access to Hearts, Minds and Bedrooms’, also won a Certificate of Merit, in the category Research in Practice. It was co-authored by Anjali Puri of TNS Bangalore and Sangeeta Gupta of PepsiCo India.
In the Strategy category, a paper by Lubna Khan of JWT New Delhi, ‘Don't listen to your customers: Working with a task based approach to Innovation’, was ‘Highly Commended’.
Judges for the 2011 edition included Jeff Randall (editor at large, The Daily Telegraph), Emma Walmsley (president, consumer healthcare worldwide, GlaxoSmithKline) and Judie Lannon (editor, Market Leader).
The Atticus Awards are open to professionals employed with WPP Group companies globally. The full list of winners for 2011 can be read here: http://www.wpp.com/wpp/marketing/atticus/