Puri will now be head of centre of excellence for TNS's global qualitative practice
Move effective January 2014
He has been with the research firm for 12 years across markets, last responsible for client service in Singapore
Papers by Shaziya Khan (JWT), Sandeep Budhiraja and Devdarshini Mhatre (TNS), Anjali Puri (TNS) and Sangeeta Gupta (PepsiCo), and Lubna Khan (JWT) bag honours
Aid to advertisers, sponsors and marketers
Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.
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