Former Yes Bank executive launches PR consultancy

Anil Mathews, a former SVP, marketing and corporate communications, Yes Bank, has launched a Brand and PR Consulting firm, Mathewson Brand & PR consultants.

 

Mathews has been in the PR Industry for over 17 years, having worked with some of the top PR companies in the country. 

 

The new agency will offer its services to corporates and business houses in the area of brand

strategy and planning, image management consulting through sustainable PR Campaigns and

programs, market intelligence and crisis management solutions.

 

Anil Mathews, founder and Director, Mathewson Brand & PR Consultants, said, “It is very difficult to retain a brands reputation and position in such a volatile and unpredictable market. It is our responsibility to guide and position our clients to remain competitive and create a conducive business environment."

 

The company would also have a focused approach and decisive mechanism towards start-ups.

Its consulting business model would provide solutions to companies at various business levels

including, corporate, leadership, brands, SBUs, products and services, HR and CSR.