Campaign India Team
Jul 24, 2017

Former KPMG executive launches Commwiser

The communications firm will target professional services and technology sectors

Former KPMG executive launches Commwiser
Aman Abbas, who has spent close to two decades in the PR industry, has announced plans to launch Commwiser, a specialist communications firm that will focus on the professional services segment and technology sector (consumer and enterprise).
 
Commwiser will initially operate from its office in Delhi-NCR and Mumbai and will follow up
with an expansion into South East Asia.
 
Abbas said, “Professional services is one of the fastest growing sectors in India and ranges across domains including accounting, legal, consulting, financial, human capital, technology and many more.”
 
He added “Commwiser has chosen a path that is at the interplay of strategy and execution excellence. We would be able to provide not just strategic advisory role but also take responsibility of execution and defined impact of the campaign.”
 
Commwiser is being funded by Abbas in his personal capacity and ‘Strategic Partners
Group’, which operates specialist brands ‘SPAG, D Yellow Elephant and Giga Health’ across
Asia-Pacific.
 
Aman Gupta, Founder, Strategic Partners group said, “We have always believed in the need for specialist agency for different sectors. Aman Abbas brings on board a wealth of experience in both professional services and technology.”
Source:
Campaign India

Related Articles

Just Published

15 hours ago

WPP's 'pretty grim' profit warning: stock market ...

Analysts assessed whether further downgrades will be a broader industry issue.

15 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

20 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

21 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.