Former GSK design director launches design consultancy

Kishaloy Basu, former global design director, GSK Consumer Healthcare, has announced the launch of his design agency, Fruits Design.

 

 

Fruits Design is based in Delhi but has a presence across Singapore and UK. It specialises in delivering brand growth through design thinking customised to a brand’s ambition, vision and purpose.  

 

Basu said, “We are listeners, gatherers, thinkers and designers. We are specialists, living and breathing design for over 25 years. For us, design is not just a powerful tool to build brands but to create a blue-print as well. A blue-print made of many, many tiny to big design parts carefully thought through and stitched together to endure time for your brand to win now and in future. While the world is rebooting, most of the brands are trying to decipher new barriers amid the pandemic which did not exist before Covid-19." 

 

Prior to GSK, Basu was with J Walter Thompson as vice president and senior creative director.