Campaign India Team
Jun 23, 2020

Former GSK design director launches design consultancy

Kishaloy Basu's 'Fruits Design' is based in Delhi with a presence in Singapore and the United Kingdom

Kishaloy Basu
Kishaloy Basu
Kishaloy Basu, former global design director, GSK Consumer Healthcare, has announced the launch of his design agency, Fruits Design.
Fruits Design is based in Delhi but has a presence across Singapore and UK. It specialises in delivering brand growth through design thinking customised to a brand’s ambition, vision and purpose.  
Basu said, “We are listeners, gatherers, thinkers and designers. We are specialists, living and breathing design for over 25 years. For us, design is not just a powerful tool to build brands but to create a blue-print as well. A blue-print made of many, many tiny to big design parts carefully thought through and stitched together to endure time for your brand to win now and in future. While the world is rebooting, most of the brands are trying to decipher new barriers amid the pandemic which did not exist before Covid-19." 
Prior to GSK, Basu was with J Walter Thompson as vice president and senior creative director. 
Campaign India

Related Articles

Just Published

1 day ago

Republic Media Network elevates Mohit Dhamne and S ...

Mohit Dhamne has been named as the chief financial officer and S Sundaram has been elevated to director of strategy for the network

1 day ago

Want to demonstrate the value of our audience to ...

As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers

1 day ago

Havas acquires majority stake in Singapore-based ...

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors

1 day ago

X-rated Musk burns bridges with concerned advertiser...

Ad chief Linda Yaccarino attempts to clean up after public tirade