Campaign India Team
Oct 22, 2020

Former BCCI CEO Rahul Johri joins Zee to lead revenue and monetisation

Part of the company's 'Zee 4.0' strategy which sees an organisational restructure

Rahul Johri
Rahul Johri
Zee Entertainment Enterprises has announced a restructuring of the organisation in line with its ‘ZEE 4.0 Strategy’.
Among the changes is the appointment of Rahul Johri as president, business, Zee Entertainment Enterprises, South Asia. Johri was previously CEO at BCCI. 
Other changes to the management team include Punit Misra taking over as president - content and international markets. He was previously CEO - broadcast, Zee India. 
Amit Goenka who was previously CEO, international business, has been appointed president - digital businesses and platforms. 
The trio along with Shariq Patel (head of the movie business) and Anurag Bedi (head of the music business) will report to Punit Goenka, MD and CEO, Zee Entertainment Enterprises.
Punit Goenka said, “ZEE 4.0 will be an integrated and synergised organisation, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my open letter, our endeavor will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the company and as an ‘academy of talent’, ZEE will continue to nurture and build leaders for the company and the industry at large."
He added, "I am delighted to have Rahul Johri join us to lead the revenue and monetisation team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team will help us immensely in achieving our set goals for the future. I wish the teams all the very best and I look forward to working with them very closely, to realise the vision chalked out for the all new version of ZEE.”
The company's 'Zee 4.0' strategy will see it focus on reinventing the existing business models, maximising its core, expanding into adjacent spaces and exploring new areas of business as it looks to transform into the largest and most profitable media and entertainment company in South Asia, informed a statement. 
Campaign India

Related Articles

Just Published

26 minutes ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists. Entries from The Womb, BBDO, McCann, The Leo Group and Edelman are also shortlisted

44 minutes ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

1 hour ago

Cannes Lion 2021: ‘Push yourself to the edge where ...

The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…

5 hours ago

Cannes Lions 2021: ‘We must keep going with the ...

The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood