Forever New appoints Shivani Goel as VP - marketing

Forever New has announced the appointment of Shivani Goel as vice president, marketing. The move is effective April 2022. 

 

Goel's mandate includes heading communications across all channels, brand strategy, retail marketing, public relations, CRM, e-commerce, influencer management, digital marketing and the brand ambassador program.

 

She moves from Colorbar, where she was lead - marketing communications and international expansion.

 

Dhruv Bogra, country head, Forever New, said, “We are elated to have Shivani join our team at Forever New and the experience and knowledge that she brings to the table is truly unparalleled. Influencer as well as digital marketing have become instrumental in the domain of marketing (more so, after the pandemic) and with Shivani’s prior expertise in these fields, it would undoubtedly be an added bonus for the brand.”

 

Goel said, “My love affair with fashion started 15 years ago and this relationship has only become stronger and my passion more fervent. I have been a brand advocate for Forever New for as long as I can remember and I am so excited to finally join the family. Forever New is known for its effortlessly wearable and timeless collections that celebrate modern femininity giving you the confidence to feel beautiful in every moment. I have many exciting plans and look forward to setting new benchmarks as we go along together with the team.”

 

In a career spanning 18 years, she has also worked with Major Brands India, Koovs.com and ICICI Prudential Life Insurance.