Partner Content
Apr 03, 2019

Ford and Autocar come together for #SheDrives in Delhi/NCR

The event featured 120 women on custom-built rally track

Ford and Autocar come together for #SheDrives in Delhi/NCR
 
The second edition of the #SheDrives event was held in Delhi/NCR on 30,31 March March. The event, that was organised by Autocar India and supported by Ford featured 120 women going all out a custom-built rally track under the supervision of rally driver, Gaurav Gill. 
 
The schedule included Gaurav Gill getting each of the participants acquainted with the circuit via a sighting lap followed by a hot lap. During the laps, Gaurav Gill used his time with the participants to explain some of the key pro-driving techniques. The ladies were then encouraged to have a go in the Ford Freestyle, with each of them timed for their first attempt. 
 
 
The participants included corporate executives and homemakers.
 
According to Gill, the time spent on the circuit was not just about fun. “The new insights into driving techniques will also help the participants become better and safer drivers on the road, and that’s a wonderful thing,” he said.  
 
Renuka Kripalani, editor, Autocar India show, said, “The girls were fantastic and really clued in. They were especially happy for the creation of such a platform.”
 
 
Anurag Mehrotra, president and MD, Ford India, said, “Fun-to-drive is at the core of every Ford car and we are proud to bring it alive with #SheDrives. Thanks to Freestyle’s UV and safety credentials, women buyers make up for almost 25% of its sales. With #SheDrives, we are not just expressing gratitude to our customers, but also celebrating women at large who prefer safety and fun-of-driving over everything else.”

Disclosure: Autocar India and Campaign India are Haymarket Group publications.
 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Facebook allows users to limit data shared with advertisers
Premium
8 hours ago

Facebook allows users to limit data shared with ...

Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.

Premium
Goafest 2020: Red Abby introduced
Premium
10 hours ago

Goafest 2020: Red Abby introduced

'The Red Abby' is an appeal to the industry to design inspiring behavior change campaigns that address the issue of violence against women

Premium
Axis Bank places the emphasis on the 'human side' of banking
Premium
11 hours ago

Axis Bank places the emphasis on the 'human side' ...

Watch the film conceptualised by Lowe Lintas here

Premium
Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'
Premium
11 hours ago

Blog: Kobe Bryant – loveable hero of ‘the ad of the ...

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for large number of clients and agencies in India that are today using celebrity ambassadors